META-NOMAD

Hyperstitional Brand Entities

HYPERSTITIONAL BRAND ENTITIES: WENDY’S IS NOT YOUR FRIEND.

 

“…the official Wendy’s Twitter account — an unexpected beacon of light in 2017 — has shown us that brands have the potential to do so much more.” – Mashable

Prior to the dawn of dark-cybernetic entities hell-bent on enslaving the human race, we are witnessing the rise of brands as entities. Abstract consumerist veils taking on personalities to shadow their inner hunger for capital. Twitter accounts controlled by workers, click-farmers and cyber-proles are becoming characters in an economic play, a production of which they have immediate control. The Wendy’s Twitter is not a beacon of light, in fact it’s the furthest from light, it is a dark accelerative force towards ‘brand as reality’.

Brands having personalities, or human characteristics is hardly a new idea: McDmconalds with it’s golden arches and – now somewhat stained – Ronald McDonald, Burger King with The King and it’s over-the-top naming devices and KFC with the Colonel. This however does continue into regular, non-sentient characteristics, such as ‘smoothness’ for body products, or ‘refreshing’ for beer etc. yet, until around 1-2 years ago, no brand had really come alive. The advent of ‘meme marketing’ will act as a potent catalyst in the accelerative process of brand hyperstition.

“hyperstitions act as catalysts, engendering further (and faster) change and subversion. Describing the effect of very real cultural anxieties about the future, hyperstitions refer to exponentially accelerating social transformations. 

Hype actually makes things happen and uses belief as a positive power. Just because it’s not ‘real’ now, doesn’t mean it won’t be real at some point in the future. And once it’s real, in a sense, it’s always been” – Hyperstition

Wendy’s Twitter ‘sass’ and ‘personality’ acted as a sharp ‘relevance’ kick for other consumer brands, it put forth the question of their position in the current economy, how are they going to act…these other personalities? For them to retaliate is to accept their existence, speak and reply, or die.

For one thing, taking on board the idea of using memes and contemporary net-culture as a means of promoting your business/brand is a risky move, there has been numerous cases where brands have attempted to utilize a meme for brand advancement, only to be laughed, retweeted and quoted out of the room by a gaggle of millennials, ready and willing at a moments notice to ridicule an intrusion into their culture; a culture which by all accounts is excessively fast paced and fragile, a repeated image can last from hours to years, a saying or piece of slang used effectively could boost sales or merely get a snigger.

But what of this decision for other brands? Brands which had existed for years as ‘established’ professionals of the economy. The question put forth was whether or not big-business wanted to descend to the level of its consumer? Would it be wise for them to mingle into the crowd they advertised to and for. There seemed to be the act of stepping down from a pedestal. Yet this is entirely untrue. In their decision to reply the brands took up the trident of temporal awakening and bent it to their will, instead of death via cultural stasis within an ever accelerating structure, the entities decided to animate and take their place at the Twitter table.

Making the decision to reply is an irreversible step, the process has begun; classic ‘2-dimensional characters’ shall be no more, they offer nothing but an immovable script (stuck at some point in the 80’s) awakened brand-entities offer a consumerist friendship, a level of trust. Instead of organising a McDonald’s birthday party for ya boy’s 5th bday, why not just DM Ronald. M. at 3am in the midst of a tick-binge; publically call The Colonel a shit-eater after he delivers you a chicken-bucket with a piece missing; riff with Wendy till the early hours because the only semblance of warmth that exists in your life is that of your laptop screen.

“capitalism incarnates hyperstitional dynamics at an unprecedented and unsurpassable level of intensity, turning mundane economic ‘speculation’ into an effective world-historical force” – Nick Land

“illusions – if people believe in them -change the course of history.” – Fernández-Armesto, Civilizations

“What makes Brown’s responses so boss is the fact that they don’t sound robotic…the team creates personalized, thought-provokingly witty responses that sound like they came from your sassy best friend.” – Mashable

That first sentence in itself is terrifying enough, “they don’t sound robotic”, not that the 8 year old pig tailed girl was ever meant to be a robot, no, only that, one is conversing with a Twitter account, something has emerged, something has become real. People will say “Did you see Wendy’s on Twitter last night…damn.” Gone are the days of brand suspicion, the days of understanding that a company isn’t there for you, it’s there for you.


Wendy’s is allowing existence of other brands: Either come alive, or die in a regressive pit of 80’s slogans and non-immediacy. Wendy’s has tapped in to the main artery of the attention economy, immediate feedback from an abstract entity via your phone; thus one could begin to really feel as if it were a friend they were simply texting. The rise of brand-entities, public discussions between The King and Ronald, a bare-knuckle meme fight in a Little Chef carpark, Hardee’s blocks Wendy’s from its feed due to public humiliation, insult after insult, ‘burn’ after ‘burn’ all accumulating in a hyperstitional consumerist brand-entity arising from the past, where it has always been, and as such finds its assimilation into human society that much easier – “Wah you mea’ man, Wendy’s alway been aroun’!”

That’s her over yonder, where she resides, Wendy, queen of the Curve. The 8 year old auburn pig-tailed cyber-behemoth, she’s been around for centuries, a neolithic brand. A faint giggle clicks off the horizon as you pull your phone from your pocket, a dozen discussions amassed in seconds upon seconds on your feed, brands, apps, old friends, dead-brands, software, bots, all discussing the news: RATS HEAD FOUND IN BURGERJOINT the title says, pun after pun, quip after quip, the discussion rotates between brands, a cyber-dopamine addled fight for retweets and likes.

Let me repeat, Wendy is not your friend, Wendy’s Twitter page is not your friend, whether or not what is or is not controlling them is witty, it’s all programmed, whether it comes in an instant or not, it is lacking authenticity in every sense. Dragging itself from economic insecurity via a deconstruction of that which surrounds it; taking hold of cyber-culture and molding it towards a malicious end. An end from which comes the customer’s demise, you’re car will be making fun of you as drive down a state-sponsored highway, the date and time blocked from view…”Where shall we eat tonight hun?”

“I don’t know darling, somewhere that hasn’t publicly called me a cunt would be nice.”

Election 2017, Great Britain: The Grey Whig-ged Vampire

We’re becoming redundant.

This will be the first few years of the beginning of Britain’s farewell as a global ‘power’, neither of the clear choices in this election, namely: Theresa May (Conservatives) & Jeremy Corbyn (Labour), are actually innovative in the political sense, neither of them seem to be interested in technological-progression or ‘demanding’ more, they both adhere to the general public’s love of a miserable form of British stasis; Britain is completely stuck between 1960 and 2000, not much that we have now, wasn’t possible then, yet, going by the exponential possibilites of advancement within various fields, we should, in theory and often in practice (Shanghai/Dubai) be making progress. I’m neither pushing the left of right, or unconditional wing of any certain ideology here, only that the possibilties are there, yet no one dare mention them in fear of leaving the Britain’s comfortable temporal-Island.

Britain has in many ways become a Grey Vampire:

“Another tactic – particularly effective at wasting time and energy this one – is the claim [by grey vampires] that all they want is a few clarifications, as if they are just on the brink of being persuaded, when in fact the real aim is to lure you into the swamp of sceptical inertia and mild depression in which they languish.

“But what differentiates the Greys from other kinds of vampires is the disavowed nature of the feeding. Grey Vampires don’t feed on energy directly, they feed on obstructing projects. The problem is that, often, they don’t know that they are doing this.”

“…once their shield of sociability and charm falls away, they become revealed as horribly, tragically cursed, existentially blighted. But the Grey Vampire is also a subject position that (any)one can be lured into if you enter certain structures.”

It may be a bit of a stretch to apply the concept of a Grey Vampire to an entire country, political system or government, yet that’s how one feels, as if Britain is sucking its general public into a cataclysmic-bore, a hole that has no bottom nor any falling, it’s there and that’s about all there is to it. The ability for Britain’s political system to act as a banal-loop of comfort; you have to ‘have bad for the good’ they say, the problem with this is that those who go from the ‘bad’ to the ‘good’ could merely exist in a nightmarish game of back and forth between zero-change.

Praxis: A back and forth between Labour and Conservative – both of which adhering to their follower’s expected blueprint-esque morality systems -, with both sides feeling a glow of relief as the other takes the reins for another 3-4 terms…and then back, the swing of a monotone pendulum ,a pure political-linearity in which those who publically exist on the line as ‘subjects’ of the state are born into knowing no other alternative, taught from birth that the past was mostly horrible, or only acted as a means of progression for the current/the modern, and those systems of the past were regressive, backwards – cannot be changed (now)? – and that where we’re at now is the best possibility, once again, we come back to the fact that Whig history is the given position from birth for most western countries and their citizens.

Launching off from inherented whig history however we find a current problem: within Britain and Britain’s education system: yes, the past is given as a form of ‘bad’, yet the future is rarely discussed publicly, it’s that which is out-of-reach and exists only within a World of Tomorrow dream, to demand automation as the East is beginning to would be a form of political suicide and would begin to swing the dreary-pendulum back the other way, thus, for either party to move towards either direction on their already suffocating linearity is the possibility and inevitabilty of changing hands once again – with those on the fringes (Liberal Democrats) acting only as a quasi-potential for actual change.

One should address the other ‘alternatives’ here. One could of course spoil their ballot, this is an option, it’s an option which for the unforseeable future will do very little due to the education systems control over the populous, unless there is drastic action taken in some sense towards the government, the amount of spoiled ballots will not rise above 5%. You could also ‘Not vote’ of course, there’s that.

You could also leave the country, go somewhere that doesn’t just take a linear form of their own history into account, but actually takes the actual future into account, one filled with possibilites and systematic progression, one with working sense-organs.

 

Nick Land, CCRU, Accelerationism and Neoreaction – An Overview & Guide

INTRODUCTION:

 

Firstly, why the hell am I writing ‘this’? There have been countless attempts in recent months at articles towards something like a ‘Who is Nick Land?’, ‘What is Accelerationism?’ or ‘What is Neoreaction?’ or short essays attempting at a general encapsulation of a man whose work, as far as I can see, exists purposely in a Pynchonian cyber-scattering. When one comes across a fresh piece of Landian theory, they become a momentary data-archaeologist, raking through the datacombs in the hope of finding a measly piece to this chaotic assemblage. So, why? Because scatterings aggravate me, especially when it comes to monetized repetition, articles repeating vague biographical ‘facts’ and tit-bits without any real relation to the theory and critiques Land has made; simple frustratingly transparent semi-hagiographic pieces largely in relation to the mythos of Land’s time at Warwick. So I felt, in a way, that there should be at least some attempt at a ‘piece’ which not only discussed Land himself – only when needs be – but also extrapolated as to why there is such a following. A place in which 3 key ‘theory’ components which are in way ‘linked’ can be found together. I must stress, this is not my attempt to lump any 1 of these things with another, no, only that when one comes across Land’s work they hear of Accelerationism, and following that Neoreaction, and not always in that order, think of this as a kind of beginner’s guide, or overview of 3 very eclectic and scattered ideas.

 

I already understand that this piece, article, essay, word-mash, is going to come across as a complete gushing for my admiration of Land’s work, which in itself will utilize many of the stylistic choices and theoretical devices employed by Land himself, hopefully by the end of this piece, the reader, in part, will understand why the work of Land (& the CCRU) is so infectious – whether maliciously viral or not – and why it finds its way seeping into the smallest of academic and creative pursuits and quandaries. Take this piece as assemblage of Land, CCRU and all that gravitates towards, a place on the internet where you can (hopefully) find all you need to guide you down each dirty ‘n clean alleyway à la Land.

And with regards to the Dark Enlightenment/Neoreaction section, if by now it’s clear, simply talking or writing about something does not mean an affiliation or support for that ‘thing’, however toxic people may find it.

Discussion Support.

Enjoy, or don’t.

 

BIOGRAPHICAL HISTORY:

 

“Academics’ lives are seldom interesting…What do you know about me, given that I believe in secrecy? … If I stick where I am, if I don’t travel around, like anyone else I make my inner journeys that I can only measure by my emotions, and express very obliquely and circuitously in what I write. … Arguments from one’s own privileged experience are bad and reactionary arguments.” – Gilles Deleuze, Negotiations, pp. 11–12

 

Henrik Palmgren: “Introduce yourself to the audience a bit…”

 

Land: “Umm…well I mean…it’s hazy to me, so I think it will be hazy to other people.

 

For those familiar with Land the first quote by Deleuze is almost absurdly relevant. From my somewhat excessive research and reading into Land, one thing – amongst many – has become clear with relation to ‘biographies’, he’s not particularly interested in them, especially his own, what’s of importance is the work that came from that ‘era’ however trivia filled and ‘cool’ it was. That said this – sadly – is what interests some people – in part – about Nick Land.

 

And so: (all links are NON-referral)

 

Nick Land is an English philosopher and writer – Wikipedia.

 

1987-1998: Land lectures in Continental philosophy at Warwick university.

 

1992: The Thirst for Annihilation: Georges Bataille and Virulent Nihilism is published.

 

1995: Land becomes co-founder (along with Sadie Plant) of the Cybernetic Culture Research Institute (CCRU), a student-run collective unofficially ‘part’ of Warwick’s philosophy department.

 

1997: Plant leaves Warwick, as such Land becomes ‘leader’ of the CCRU.

 

1990’s: Land produces/publishes various short articles for & alongside the CCRU.

 

Unknown Year: Land collaborates on a text called Necrophysics with physicist Rhett Allain.

 

Unknown Year: Land moves to Shanghai

 

Unknown Year: Land becomes editor of Urbanatomy and teaches at the New Centre for Research & Practice.

 

Unknown Year: Land begins writing psychological horror.

 

2011: Fanged Noumena: Collected Writings 1987-2007 is published.

 

2014: Templexity: Disordered Loops through Shanghai Time is published.

 

2014: Phyl-Undhu is published.

 

2015: Chasm is published.

 

Land’s two current blogs are: Urban Future 2.1 and Outside In, alongside his twitter: @Outsideness

 

Also a link to his old blog posts: Old Nick Stuff, Hyperstition and CCRU

 

And I’ll leave this here as a sort of footnote, for those who can be bothered with the ‘cool’ biog-elements.

 

EARLY-LANDIAN PHILOSOPHY:

 

I shall try give a brief overview of elements of Landian philosophy, however, to succinctly explain ‘it’ in its entirety within say, 10,000 words would be difficult. Also, when talking about Land’s older word (pre-Shanghai) it’s important to keep this quote from the man himself in mind:

 

It’s another life; I have nothing to say about it – I don’t even remember writing half of those things … – An Experiment in Inhumanism, Robin Mackay

 

The Thirst for Annihilation: Georges Bataille and Virulent Nihilism is Land’s only full length academic book, and more than likely be will be his last, due to his distain with Western academia, whether or not there will be more theory-fiction, who knows?

 

The book itself is unlike any other ‘commentary on another’s work’ I’ve read, it’s far more lucid, much like a set of meditations on Kant, Bataille, Nietzsche, Marx and Schopenhauer, as opposed to a rigorous in-depth ‘critical’ analysis of Bataille’s work.

 

Being Sufficiently does a great job overviewing the work.

 

“Ever since it became theoretically evident that our precious personal identities were just brand-tags for trading crumbs of labour-power on the libidino-economic junk circuit, the vestiges of authorial theatricality wear thinner” – Land, Thirst, Preface XIII

 

“There is one simple criterion of taste in philosophy: that one avoid the vulgarity of anthropomorphism. It is by failing here that one comes to side with cages. The specifics follow straightforwardly:

 

“1. Thoroughgoing dehumanization of nature, involving the uttermost impersonalism in the explanation of natural forces, and vigorously atheological cosmology. No residue of prayer. An instinctive fastidiousness in respect to all the traces of human personality, and the treatment of such as the excrement of matter; as its most ignoble part, its gutter…

2. Ruthless fatalism. No space for decisions, responsibilities, actions, intentions. Any appeal to notions of human freedom discredits a philosopher beyond amelioration.

3. Hence absence of all moralizing, even the crispest, most Aristotelian. The penchant for correction, let alone vengefulness, pins one in the shallows.

4. Contempt for common evaluations; one should even take care to avoid straying accidentally into the right. Even to be an enemy is too comforting; one must be an alien, a beast. Nothing is more absurd than a philosopher seeking to be liked.” – Land, Thirst, Preface XX

 

Fanged Noumena: Collected Writings 1987-2007 begins with Land’s more formal essays on Kant, Heidegger and Nietzsche, the kind of essay you would find from an extremely gifted and philosophically energetic and original thinker, this aside, these essays are, in terms of Landianism, components of an academic system and as such are a falling back into the security of the institution. From here there is a set of 4 essays (Spirit and Teeth through to Making it with Death), each of which are still within academic jurisdiction, yet one feels they are beginning to push away from the ‘accepted’.

 

From here on out in Fanged Noumena we are reading the Land we’ve heard about, the central section of the text I would personally say is the most theoretically important in terms of Landianism, spanning from Circuitries through to the famous Meltdown, we feel Land is working with the philosophical intensity of a madman, a worry begins to build during reading, as one realises what it must have been like to have this kind of scheme flowing 24/7, a hypnotic whirlwind of anti-humanism, cybernetic-theory, Gibson-esque language, post-structuralism, nihilism, and a general sense that at any second something has to give. Which, in a way, during the last sections of the text it does.

 

“Level 1, or world-space, is an anthropomorphically scaled, predominantly vision-configured, massively multi-slotted reality system that is obsolescing very rapidly. Garbage time is running out.

Can what is playing you make it to Level 2?” – Fanged Noumena (Blurb)

 

From A zIIgothIc–==X=coDA==–(CookIng–lobsteRs– wIth–jAke–AnD–DInos) through to Tic-talk something has given way in the author, they’ve entered into and are writing from a plane of existence which is very difficult for the reader to attend, there’s a level of separation which in itself addresses in some ways why the ‘Human Security System’ the Land of the 90’s sought to leave/destroy is actually beneficial at times.

 

“Whenever its name has been anything but a jest, philosophy has been haunted by a subterranean question: What if knowledge were a means to deepen unknowing?”


 

CCRU

 

As I’ve stated in the BIO section, CCRU stands for Cybernetic Culture Research Institute, a collective, that:

 

does not, has not, and will never exist‘.”

 

A collective whose interests spanned a broad range: Continental philosophy, post-structuralism, cybernetics, science-fiction, rave culture, jungle music, occultism, cyber-philosophy & culture, AI, accelerationism, time-theory, theory-fiction, Lemurian-studies, cryptography, Marxism, capitalism, Afro-futurism, Indo-futurism, Sino-futurism, & more.

 

Here’s a the CCRU GlossaryYou’ll need it.

 

I have to admit at this juncture – and this will most likely be the case for much of this piece – that the CCRU is difficult to ‘sum-up’, and near impossible to begin describing without using source material from the Unit itself:

 

Ccru retrochronically triggers itself from October 1995, using a UK University as a temporary habitat. Its emergence is sequenced and accelerated by a series of singularities” – CCRU, Communique One,

 

“Many members of the Ccru had fled cultural studies, disgusted by its authoritarian prejudices, its love of ideology, and pompous desire to ‘represent the other’ or speak on behalf of the oppressed. To us, it never seemed that the real articulacy of the left academic elites was in any way superior to the modes of popular cultural expression which were either ignored or treated as raw material to be probed for a ‘true’ (ie ideological) meaning by white middle-class intellectuals.

 

These events sought to reinforce and energize the interrelations between elements of theoretical research and popular culture.

 

Ccru is an ongoing experiment in collectivity, collective production, anonymity, and masks, dedicated to practically dismantling standard models of social existence, by pursuing ethics in the spinozistic sense (experimental production of collective bodies).“- CCRU, Communique Two,

 

“Still nominally affiliated to the famously post-structuralist Philosophy Department of Warwick University, England, the Cybernetic Culture Research Unit is a rogue unit. It’s the academic equivalent of Kurtz: the general in Apocalypse Now who used unorthodox methods to achieve superior results compared with the tradition-bound US military. Blurring the borders between traditional scholarship, cyberpunk sci-fi and music journalism, the CRRU are striving to achieve a kind of nomadic thought that to use the Deleuze & Guattari term—“deterritorializes” itself every which way: theory melded with fiction, philosophy cross-contaminated by natural sciences (neurology, bacteriology, thermodynamics, metallurgy, chaos and complexity theory, connectionism), academic writing that aspires to the future-shock intensity of jungle and other forms of post-rave music.” – Renegade Academia, Simon Reynolds. (As a matter of fact the Renegade Academia article is probably the most succinct when it comes to describing CCRU.)

 

“Their unattributable, arcane writings, telling of strange inhuman entities, hyperstitional personages and syncretic pantheons, are uniquely disturbing and compelling: it is as if the group had collectively accessed hitherto undiscovered realms of bizarre archetypes. They successfully smeared the line between the real and what they called the ‘hyperstitional’: fictions that make themselves real through collective practice.” –  An Experiment in Inhumanism, Robin Mackay

 

So, what the fuck is or…was the CCRU? I guess in ‘layman’s’ terms it was a collective that wanted to push the boundaries of philosophy and theory, a collective who felt suffocated and constrained by the over-bearing heavily – being an understatement – left-wing leaning academic system. A group who sought to utilize methods, devices, texts and ‘thinkers, whom/which otherwise would be deemed weird, non-professional, unquantifiable, ‘esoteric’ and not fit for proper academic theorizing/essay production.  

 

(Links to most relevant page – directly to their work)

 

The list below is but a few of the members of CCRU, the selection is of those who are more prolific, or perhaps simply standing a little more in the spotlight, that said, a trip down any one of these hyperlink-holes will shed some (dark) light on the ‘point’ of CCRU.

 

This mythological somewhat cult-like group is inclusive of and affiliated with:

 

Iain Hamilton Grant

 

Ray Brassier

 

Reza Negarestani

 

Mark Fisher

 

Kodwo Eshun

 

Robin Mackay

 

Luciana Parisi

 

Matthew Fuller

 

Hyperdub

 

Kode9

 

Anna Greenspan

 

Hari Kunzru

 

Jake and Dinos Chapman

 

0[rphan]d[rift>]

 

“He regarded the degeneration of his ‘breakthrough’ into a ‘breakdown’ as ultimate and humiliating proof of the incapacity of the human to escape the ‘headcase,’ the prison of the personal self. Wretchedly, for Land, it was no longer possible to tell whether his speculative epiphanies had been (as he had believed at the height of his delirium) glimmers of access to the transcendental – or just the pathetic derangements of a psyche pushed to the derisory limits of its tolerance. The experiment was over.

When I contacted Land about the republication of his works, he did not protest, but had nothing to add: It’s another life; I have nothing to say about it – I don’t even remember writing half of those things … I don’t want to get into retrospectively condemning my ancient work – I think it’s best to gently back off. It belongs in the clawed embrace of the undead amphetamine god.”

An Experiment in Inhumanism, Robin Mackay


One commented (on Twitter) has made it clear that leaving out Gnon was a grave error, I feel this is the most applicable place to put ‘Gnon’, it especially needs to be put prior to NRx.

Land’s own short write up of what Gnon is can be found here: http://www.xenosystems.net/the-cult-of-gnon/

Extracts from the piece:

If The Arbiter of the Universe merits abbreviation (“TAofU”), Nature or Nature’s God has a much greater case. A propeller escapes awkwardness, and singularity compacts its invocation. NoNG, Nong, No — surely, no. These terms tilt into NoNGod and precipitate a decision. The ‘God of Nature or (perhaps simply) Nature’ is Gnon, whose Name is the abyss of unknowing (epoche), necessarily tolerated in the acceptance of Reality.”

“Gnon is no less than reality, whatever else is believed. Whatever is suspended now, without delay, is Gnon. Whatever cannot be decided yet, even as reality happens, is Gnon. If there is a God, Gnon nicknames him. If not, Gnon designates whatever the ‘not’ is. Gnon is the Vast Abrupt, and the crossing. Gnon is the Great Propeller.”


 

ACCELERATIONISM

 

Both the left and right accelerationist thought can be tracked back to the work of Marx, Nietzsche, Land and the CCRU. That’s as much of history of accelerationism really needs, it wouldn’t be in-keeping to drudge up the past every 5 minutes now, would it? (But that’s the way things are…now.)

So, what is accelerationism, that elusive political and social ‘theory’ which has been picked up by the likes of The Guardian and the New Statesmen, yet still comes across as a little vague.

To put accelerationism into a sentence:

 

“‘accelerationism’ is the idea that the only way out is through”. – Steven Shapiro.

Capitalism isn’t exactly working and there’s no going back, so what can we do?

“Accelerate the process” – Deleuze & Guattari, Anti-Oedipus, p260.

“if capitalism generates its own forces of dissolution then the necessity is to radicalise capitalism itself: the worse the better. We can call these positions accelerationist.” – accelerationism, Benjamin Noys

and Noys 3 examples of accelerationism:

 

Behaviourism is a psychology which begins with the needs of commodity production in order to develop methods with which to influence buyers, i.e., it is an active psychology, progressive and revolutionizing kathode (Kathoxen). In keeping with its capitalist function, it has its limits (the reflexes are biological; only in a few Chaplin films are they already social). Here, too, the path leads only over the dead body of capitalism, but here, too, this is a good path. – Brecht

There is only one way left to escape the alienation of present-day society: to retreat ahead of it.
Pleasure of the Text, Roland Barthes (1973)

One must push through to the other side rather than drag one’s heels.
The Exploit: A Theory of Networks, Galloway & Thacker (2007)

 

“Accelerationists argue that technology, particularly computer technology, and capitalism, particularly the most aggressive, global variety, should be massively sped up and intensified – either because this is the best way forward for humanity, or because there is no alternative. Accelerationists favour automation. They favour the further merging of the digital and the human. They often favour the deregulation of business, and drastically scaled-back government. They believe that people should stop deluding themselves that economic and technological progress can be controlled. They often believe that social and political upheaval has a value in itself.

Accelerationism, therefore, goes against conservatism, traditional socialism, social democracy, environmentalism, protectionism, populism, nationalism, localism and all the other ideologies that have sought to moderate or reverse the already hugely disruptive, seemingly runaway pace of change in the modern world.” – Accelerationism, Andy Beckett

“For Landian Accelerationism, capitalism is a machinic, ‘techonomic’ (technological-economic) explosion, whose self-reinforcing, self-excitatory mechanism is best modelled as a runaway cybernetic feedback loop (it should be said that if you’re a cyberneticist, everything is best modelled as a feedback loop). This just means that the immanent dynamics of capital push necessarily towards the ever-greater expansion of capital – Marx’s M-C-M’ circuit is cybernetic runaway par excellence – and immanent within that expansion is a necessary co-dependence of technological and economic advance, including ever-increasing powers of abstraction and computation. As ‘capital’ expands in both space and time (imperialism, futures’ markets), the market, understood in its Misesian sense as catallactic, itself becomes a sort of distributed computer for the calculation of prices, spontaneously generating collective intelligence far in excess of what humans are consciously capable of mastering. Thus, the market an sich is a form of ‘artificial superintelligence’ long before the computer is even invented. This is, in part, what Land means by the “teleological identity of capitalism and artificial intelligence.”- Accelerationism, Left and Right, Park Macdougald

 

 LEFT-ACCELERATIONISM (L/Acc):

 

Left-Accelerationism  wants to accelerate technology for the benefit of mankind, beyond the oppressive nature of capitalism, to utilize modern technology as a means of emancipating man from a life of work, to use technology in a socially beneficial way (automation etc.)

 

Probably the most read and prolific text with regards to accelerationism is Alex Williams and Nick Srnicek’s #ACCELERATE MANIFESTO for an Accelerationist Politics.

 

Also: #Accelerate. The Accelerationist Reader

 

 

“[Inventing the Future by Nick Srnicek and Alex Williams] consistently refers to its future not as communism, but “postcapitalism.” It’s a world without work, but also without the commons. “The theory of the Communists,” write Marx and Engels, “may be summed up in the single sentence: Abolition of private property.” But here, private property remains untouched. The productive apparatuses are to be fully automated, removing workers as much as possible from every stage of the production process: who, then, will own them? Who will own the commodities that these apparatuses produce? And if humanity is unburdened from the need to work and left to produce freely in the pursuit of its own self-expression, who will own that? Without anything to oppose bourgeois property, the result could be fully monstrous: a bloated, gluttonous ruling class engaged in limitless production, and recapturing any losses when the new peons come to spend their universal basic pittance. The propertied classes would fuse with an automaton that requires no human parts except for ownership to form a single apparatus; Utopia as a cyborg dictatorship.

This future has, in fact, already been described – it’s E.M. Forster’s 1909 science-fiction story The Machine Stops. Here, all of humanity lives in tiny cells within the body of the vast subterranean Machine. The Machine produces all their consumer goods, it provides them with anything they might want or need at a moment’s notice, it speaks to them, and allows them to speak to each other through video-messaging. People tend not to leave their cells; it’s not forbidden, but it’s certainly not encouraged. Full automation. Universal basic income. A networked society. In the end the Machine starts to slowly disintegrate. Billions die, and Forster, who had something of a reactionary streak, can only see this as a good thing. Who owns the Machine? The Machine does.” – The Future Has Already Happened, Sam Kriss

 

“Work for work’s sake is a perversity and a constraint imposed upon humanity by capitalism’s ideology of the work ethic. What accelerationism seeks is to allow human potential to escape from the trap set for it by contemporary capitalism.” – #Accelerationism: Remembering the Future, Nick Srnicek, Alex Williams and Armen Avanessian

“But politics is not all hopeless. Left Accelerationism is an alternative, and it’s the idea that the only way out of multinational late capitalism is through it. Capitalism has one direction at this point and that’s collapse. Either it collapses into socialism or fascism, but it’ll collapse. Technological growth is a consequence of capitalism and technology. It can and should be repurposed. Left acceleration anticipates this collapse and aims to utilize technology to not only nudge the collapse Leftward, but to seize control via a counter-hegemony symmetrical to right populism. Marxism for the 21st century is nothing if not left Accelelerationism.” – Nick Land & Accelerationism, Isaac Camacho

 

RIGHT-ACCELERATIONISM (R/Acc):

 

“Right-accelerationism has converged with neoreaction precisely because it identifies the deterritorialising force with capitalism itself: it sees itself as biting the bullet, and claiming that if we want to accept the liberating alienation of capitalism we also need to accept an inevitable return to the familiar feudal structures it fleetingly displaced. Whereas classical fascism used techno-capitalism as a means to the end of anti-modernism, neoreaction uses anti-modernism as a means to the end of techno-capitalism. This is why it is sillier than fascism in my opinion – because it has sacrificed whatever liberating force it initially ascribed to capitalist alienation upon the atavistic altar of feudal domination. It is the only strand of accelerationist thought that could be said to read the above paragraph and find something worth accelerating, at least insofar as it sees capital’s oppressive reconfiguration of the social space as the inevitable price techno-industrial development.” – So, Accelerationism, what’s all that about?

 

“Deleuze and Guattari’s machinic desire remorselessly stripped of all Bergsonian vitalism, and made backwards-compatible with Freud’s death drive and Schopenhauer’s Will. The Hegelian-Marxist motor of history is then transplanted into this pulsional nihilism: the idiotic autonomic Will no longer circulating idiotically on the spot, but upgraded into a drive, and guided by a quasi-teleological artificial intelligence attractor that draws terrestrial history over a series of intensive thresholds that have no eschatological point of consummation, and that reach empirical termination only contingently if and when its material substrate burns out. This is Hegelian-Marxist historical materialism inverted: Capital will not be ultimately unmasked as exploited labour power; rather, humans are the meat puppet of Capital, their identities and self-understandings are simulations that can and will ultimately be sloughed off.”- Mark Fisher

 

“Chalmers says there are four options for us in a post-singularity world: extinction, isolation, inferiority, and integration.

The first option is undesirable. The second option would keep us isolated from the AI, a kind of technological isolationism in which one world is blind to progress in the other. The third option may be infeasible because an AI++ would operate so much faster than us that inferiority is only a blink of time on the way to extinction.

For the fourth option to work, we would need to become superintelligent machines ourselves. One path to this mind be mind uploading, which comes in several varieties and has implications for our notions of consciousness and personal identity that Chalmers discusses but I will not.” – The Singularity

The Singularity: A Philosophical AnalysisDavid Chalmers

 

UNCONDITIONAL ACCELERATIONISM (U/Acc):

 

Unconditional accelerationism begins with a renunciation of the retrograde politicisation to which accelerationism has fallen subject. It denounces the tedious political forms and utopian humanist fantasies of the self-titled left-accelerationists, their high-modernist pretence to control over the uncontrollable. That Srnicek and Williams identify Land’s work as pointing merely to an indefinite steady state of ‘neoliberalism’ betrays the radical limitations of their conceptual universe. The triumphal march of capital does not begin and end with a historically limited human ideology.

Unconditional accelerationism rejects simultaneously the right-accelerationists’ Yudkowskian concern with control and evaluation, with shaping the explosion of modernity, with guaranteeing its heterogeneity, with exploring the possibilities of a supposedly ever-improving transhumanism. The aggregate improvement of humanity’s condition is, to be sure, a fact to which the traditional left seems incapable of responding. But beyond the nostrums of race and nation, the right-accelerationists seem all too anxious over the tearing-apart of humanity that this process has increasingly entailed. Despite their claim to a radical and ‘dark’ identity with acceleration, they model with bureaucratic pedantry forms of government within which they hope the explosion can be moulded and recuperated.

Against all this the unconditional accelerationist celebrates and intensifies the fire of modernity as a whole: both the flows of capital that compress the world ever tighter in a liquid despotism of the machine that is remodelling and resequencing humanity, and the flows of social cybernetics that are overwhelming political institutions, turning despite themselves towards terminal delirium. In the West, it is Frankenstein that constitutes the figure determining modernity’s course: the tool that overthrows its master. Trade. Social media. Artificial intelligence. In cybernetic modernity the story is repeated over and again. Unconditional accelerationism identifies with this process of overthrow in its kaleidoscopic multiplicity. System disease. Weaponised nihilism. K-insurgency. – Acceleration without conditions, Vincent Garton

 

REAL LEFT ACCELERATIONISM:

The distance ‘to’ communism and towards the creation of the material basis for communism can be shortened by means of accelerating capitalism. Capitalism blinded by its insatiable hunger for self-expansion doesn’t produce with living conditions of the producers in mind, as such, taking reference from Marx’s Capital, Jehu’s R-L/Acc is a utilization of capital’s blind self-acceleration towards an abrupt ulterior (communism), the material basis of which is slowly (unknowingly) built during the accelerative process.

“Of course, capitalism does not intentionally lay the material basis for communism, but the creation of the material basis for communism is the necessary result of capital’s incessant revolutionizing of the forces of production of material wealth. Communism, Marx argues, is the necessary, though unintended, by-product of capital’s own relentless self-expansion.

Even if we assume that capitalism creates the material basis for communism, this does not imply the process itself can be sped up. What is it about the unconscious manner capitalism creates the material basis for communism that makes an accelerationist program possible?” – Making a Marxian labor theory case for  an accelerationist strategy, Jehu

“The real barrier of capitalist production is capital itself. It is that capital and its self-expansion appear as the starting and the closing point, the motive and the purpose of production; that production is only production for capital and not vice versa, the means of production are not mere means for a constant expansion of the living process of the society of producers.” – Capital, Karl Marx

“According to Marx, the limited aim of capitalist accumulation is itself a barrier to the completion of its historical mission to create the material basis for communism — and this requires an important caveat: Capital is only concerned about its self-expansion and nothing we do can alter this essential character. While capital is creating the material basis for communism, it does this in a self-contradictory way as the blind working of the laws inherent to the mode of production.

The case for intervention is the blind, unconscious character of capitalist accumulation itself.

Marx explains what happened when England introduced a limit on the duration of the working day that had the effect of limiting the aggregate duration of both paid and unpaid hours of labor: Capital immediately went to work on means to circumvent this limit by intensifying the exploitation of wage labor within the new shorter work day.

These new means of evading the cap on aggregate labor time included new technologies, more advanced science, increasing efficiency of labor time and materials, new organization. The shortening of the labor day also facilitated this intensification because the workers could labor more intensely in shorter bursts. As a result of the shortened working day, economic expansion, i.e., capitalist accumulation rose five-fold.” – Making a Marxian labor theory case for  an accelerationist strategy, Jehu

ACC/EXTRA:

 

MeltdownNick Land

 

CyberpositiveSadie Plant and Nick Land

 

LA 2019: Demopathy and XenogenesisIain Hamilton Grant

 

Swarmachines – CCRU

 

Nowhere fast? A brief critique of the Accelerationist Manifesto – J D Taylor

 

Some Reflections on the #ACCELERATE MANIFESTO – Antonio Negri

 

A Quick and Dirty Introduction to Accelerationism – Nick Land

 

Fragments on MachinesKarl Marx

 

#rhetttwitter


 

 DARK-ENLIGHTENMENT, NEOREACTION (NRx):

 

We’ve been attempting to re-order society on the basis of equality for a very long time, we’ve been trying to make everybody and everything equal as best we can, we’ve noticed unjust and unfair systems and have tried are damned best to work them through and make everything ‘right’. It hasn’t worked, why? People just don’t want to cooperate; our attempts at making life better for people via utilization of modern scientific and technologic innovations have failed miserably. Why is this? Well, humans are far more complex than any seemingly transparent equality system we conjure up. Our inability as the human-race to not fit in means any machinery or processes we create, which in their creation are ‘tight’ and intricate, eventually end up being bastardised towards our lack of complacency. The majority of systems have ignored Hobbes and have completely forgotten that man is animal and is constantly competing for power, influence, wealth and (now) fame. Limitations merely create competition as opposed to equality, the stakes get higher and higher, the tension builds until the split becomes a 5/95.

 

People have been lured in by quasi-innovation, their lives have become ‘better’ in the most comfortable ways, better quality mattresses, attainable food 24/7, high-fructose, MSG-pump, infantile knowledge sources that are easily digestible, maddeningly large amounts of high-end entertainment, a catastrophic amount of complex escapist systems and structures, all this innovation makes them feel as if their lives are going exactly as they should be, and that everything they need they have, whereas, the matter of fact is, this material camouflage only acts a defence mechanism against a failing, deteriorating and generally incapable government.

 

As far as where to begin with Neoreaction, I personally would recommend listening to the first hour of Nick Land’s recent interview with Red Ice Radio. It’s definitely one of the more accessible sources, and it means you can get to grips with a vast amount of material in a short time.

 

“Ultimately, however, if after all these centuries of trying to improve society based on abstract ideas of justice have only made life worse than it would have been under pre-Enlightenment social systems, the time has come to simply give up the whole project and revert to traditional forms whose basis we might not be able to establish rationally, but which have the evidence of history to support them.” – Introduction to Neoreaction

 

Welcome to the “Dark Enlightenment”: We are unequal and Western Civ is Unique and impossible to replicate.

Western civ is the product of individualistic aristocratic egalitarianism caused by indo european battle tactics learned as pastoral radiers. Objectivity, debate and science, and the unique western solution to the problems of politics and market are the product of the need to obtain consent from other peers, rather than obey a chosen leader. – Welcome a New Member

The Dark EnlightenmentNick Land

Neo-reactionaries head for the exit.”

“…winning elections is overwhelmingly a matter of vote buying, and society’s informational organs (education and media) are no more resistant to bribery than the electorate, a thrifty politician is simply an incompetent politician, and the democratic variant of Darwinism quickly eliminates such misfits from the gene pool.”

Where the progressive enlightenment sees political ideals, the dark enlightenment sees appetites.”

As the democratic virus burns through society, painstakingly accumulated habits and attitudes of forward-thinking, prudential, human and industrial investment, are replaced by a sterile, orgiastic consumerism, financial incontinence, and a ‘reality television’ political circus. “

By cropping out all high-frequency feedback mechanisms (such as market signals), and replacing them with sluggish, infra-red loops that pass through a centralized forum of ‘general will’, a radically democratized society insulates parasitism from what it does, transforming local, painfully dysfunctional, intolerable, and thus urgently corrected behavior patterns into global, numbed, and chronic socio-political pathologies. “

Once it is accepted universally, or, speaking more practically, by all social forces wielding significant cultural power, that intolerance is intolerable, political authority has legitimated anything and everything convenient to itself, without restraint. “

Firstly, the crime is augmented by a purely ideational, ideological, or even ‘spiritual’ element, attesting not only to a violation of civilized conduct, but also to a heretical intention. This facilitates the complete abstraction of hate from criminality, whereupon it takes the form of ‘hate-speech’ or simply ‘hate’ (which is always to be contrasted with the ‘passion’, ‘outrage’, or righteous ‘anger’ represented by critical, controversial, or merely abusive language directed against unprotected groups, social categories, or individuals). ‘Hate’ is an offense against the Cathedral itself, a refusal of its spiritual guidance, and a mental act of defiance against the manifest religious destiny of the world.”

“Secondly, and relatedly, ‘hate’ is deliberately and even strategically asymmetrical in respect to the equilibrium political polarity of advanced democratic societies. Between the relentless march of progress and the ineffective grouching of conservatism it does not vacillate. As we have seen, only the right can ‘hate’. As the doxological immunity system of ‘hate’ suppression is consolidated within elite educational and media systems, the highly selective distribution of protections ensures that ‘discourse’ – especially empowered discourse – is ratcheted consistently to the left, which is to say, in the direction of an ever more comprehensively radicalized Universalism. The morbidity of this trend is extreme.”

At its most abstract and all-encompassing, the liberal-progressive racial dialectic abolishes its outside, along with any possibility of principled consistency. It asserts — at one and the same time — that race does not exist, and that its socially-constructed pseudo-existence is an instrument of inter-racial violence.”

Above quotes from: The Dark Enlightenment.

Another key reactionary is Mencius Moldbug who’s archived blog Unqualified Reservations displayed a ferocious appetite directed at underpinning and explaining contemporary political, technological and social problems.

The other day I was tinkering around in my garage and I decided to build a new ideology.”

In my experience, most sensible people consider themselves “moderate,” “centrist,” “independent,” “unideological,” “pragmatic,” “apolitical,” etc. Considering the vast tragedies wrought by 20th-century politics, this attitude is quite understandable. It is also, in my opinion, responsible for most of the death and destruction in the world today…”

“…the problem with moderation is that the “center” is not fixed. It moves. And since it moves, and people being people, people will try to move it. This creates an incentive for violence – something we formalists try to avoid.”

Replacing your own ideology is a lot like do-it-yourself brain surgery. It requires patience, tolerance, a high pain threshold, and very steady hands…”

…There is no point in starting this messy experiment only to install some other ideology that’s the way it is just because someone said so. Formalism, as we’ll see, is an ideology designed by geeks for other geeks. It’s not a kit. It doesn’t come with batteries. You can’t just pop it in. At best, it’s a rough starting point to help you build your own DIY ideology. If you’re not comfortable working with a table saw, an oscilloscope and an autoclave, formalism is not for you.” – Formalist Manifesto

“I no longer believe that freedom and democracy are compatible.”- The Education of a Libertarian

Neoreactionary Movement – Rational Wiki

 

Geeks For Monarchy: Rise of the Neoreactionaries – Klint Finley

 

Dark Enlightenment Reading List

 

Social Matter – Contains a weekly ‘This Week in Reaction’

 

Reactionary Philosophy in an Enormous Planet Sized Nutshell

 

The Dark Enlightenment for Newbies

 

Moldbug’s Gentle Introduction

 

Moldbug’s Open Letter

#Islandtwitter

#Islandtwitter

 

I awake on an Island.

These islands have not always been here.

 

(Photographer Unknown, Found Document, XX//)

a sentence uttered once and then forever by an assemblage of bodies, [the] alive ones, now, perpetually stuck.

One could say they were on the Island, or could say they were/are Island. And as such the ‘the’ of the ‘the Island’ is always replaced, for the ‘Island’ acts as verb, it is a physical brother of the il y a, a teasing malicious awakened presence that grows its opportunity from meaningless suffering.

[The] Island is at once with the trapped and entirely distant from them, one can never fully grow into [the] Island, a physical manifestation of trapped desires, apathetic and lonely desires included in a pure form of stasis. Island is trapped, you see, it is in stasis, within which there are dumb-movements, non-movements, their ends and beginnings are entirely worthless, and as such their journeys are the laughing-stock of the universe, fodder for a bully-God.

(The Echo-Sheds, Oil on Canvas, Malter Wacken, Xx//)

The entire idea of calendars destroyed on your silent impact. Once they begin to tinker away, the existence that once was of days ‘n weeks means nothing; once a structured time is lost it cannot be retrieved, as such, upon arrival – and thus a structured destruction of temporal-structures – one is entirely at whim to light and the absence of as a means to form a ‘time’. The sun merely a synthetic-orb powered by a cosmic news studio; time is powered by the audience’s cheers. (“Ma boy!)

“I might be doomed to lie in bed, eventually recover, and yet remain entirely ignorant of how many days, weeks, or even months had passed. It would be like losing one’s whole grip on time, like having part of one’s life irretrievably lost.” – Tom Neale.

//XX//

Man, who is a land animal, welcomes by instinct a bit of earth in the vast expanse of sea.” – Rachel Carson

Not this bit though, he will always regret welcoming this [non]-bit of land, for as long as he shall exist, which, upon setting foot upon, shall be a long, long, time.

(The Trapper(d), Malter Wacken, X//X)

XXXX//

HISTORY OF THE BIG EAR:

DOcUMENT NOT FOUND

DOCUMENT NOT FOUND

DOCUMENT NOT FOUND

////

[The] Island acting as an ulterior form of unconditional accelerationism, with the acceleration mutating into forms of temporal-narcissism, thus creating only a bastard form of progression; in to itself it finds no new horizons, only illusions of difference. The only acceleration is a repetition of the same which is attempting a direction towards a difference.

There’s nothing you can do here; you cannot turn left not right, and there’s nothing you can do about that fact. You are here, that’s about it, the rest, is most definitely NOT up to you.

But he was utterly alone and so terrified by the prospect of a lifetime of solitude that to preserve his sanity he had to shut his mind to reality, had to pretend there was some hope. – James Poling

 “I was a better Christian while in solitude that I ever was before or, I am afraid, ever was again” – James Poling

XX<>X

MONDAY:

 

Time-lost immediately, I know not when I fell asleep, or where; it’s grey now.

 

My bare feet come into contact with the grass, I can touch it, but I cannot feel it. Though I sense it’s touching me back. Entirely disjointed and depersonalized nothing I sense I can actually contact.

 

The beaches breach rabbit-heads from the sand, sometimes you can witness their bodies hop around in the flux-forest.

 

At all times one senses something making an attempt to seep in; the breeze carries the real, it brushes against your limbs and tingles the hairs, each goose-bump acting a micro-glitch between a nostalgic dream and the hell that is [this] Island.

 

The daily eviction happens, it’s pure-tradition and carries no weight, the walkers evict men at random, casting them into [the] Eternal Sea, they always return within the next few days, something of them lost.

 

There are these storms…that aren’t exactly…there.

 

The pier curls at the end, wood splitting, with the splinters halting immediately in the sky, frozen slices of grain, meaningless material existing for the sake of it.

 

My only memory is of laying on a bed(?), watching the night draw in, encapsulated, suffocated, asphyxiated by the feeling of non-existence; empirically focused on the pure-negation of Being, this is my only memory. — It seems the other Islanders all have something of the same.

 

Those who’ve been here a short-time – not that they know – walk miles to The Big Ear, it listens, absorbs, but never returns.

//<>//

The walkers consist of a piece of stretched raw cow-skin, with assorted hair used as sewing thread, lacing tightly between the pushed skins.

(ISLAND WALKER, XXXvxx//)

/////<>xX

A continual drone of ancient indecipherable languages is found in the winds, and howls in the breezes, peace, never.

I seem to enter into the wild pastime of the cliff, and to become a companion of the cormorants of the crows. – J. M. Synge

“Throw the baskets of soil circuit-board into the [endless] sea” he said; wonders at the command, at the authority that was thrown from the voice, and so the slaves began to throw pile upon pile of circuit-board fossils into the acidic sea, it began to burp and belch and ask for “oh-so much more tech, pleee-eeease.” it groaned. And they did not sink into the broiled depths, the chip and wire grew into a simulacrum prior to reality, a simulacrum from which reality could grow; from the strewn forgotten synthetic bastard chipsets came an Island bent backwards into and onto and of itself; the breezes glitch in, the palms rendered, the ‘fresh’ smell of the oranges a complex algorithm, the sky came in last, with a large start-up hummmmm the sun’s rays now seem crrough crrzk Real. Reality, done.

“and without a doubt the most agonising thing of all was the manner in which the island seemed so tantalisingly close, yet frustratingly never seemed to come any nearer.” – Tom Neale

What is #Cavetwitter?

2011. A user on Twitter unwillingly enters the cave.

 

From then until April 26th, 2016 multiple users entered the cave without hesitation, the universe bending their time towards an inside they never knew; pre-theorisation.

Edmund Berger begins transcendental-excavations on April 30th, 2017.

Outside is inside. This is key. An objective exterior becoming a subjective interior, a seemingly ABCs preschool metaphysics, yet, no. And so we begin out descent…

You can’t just “have thoughts” on/about #cavetwitter. Fyi fYi FYi fYI.

The earth screams as it cracks and ruptures, its face scarred by plutonic insurrections. is a priori. – Vincent Garton.

#Rhetttwitter and #Cavetwitter brothers of a kind, an incestual relationship, #cavetwitter acting as the outside (inside) horror of the ‘known’ rhett. The production begins on entry and does not cease until death, each molecule a worker, each vein an assembly-line, each feeling a farm towards relentless production for the sake of; for we have always been at war with lack. From the lack production produces modes of production of its own, and thus a rhizomatic accelerative force of production springs forth; a fractal assembling itself into the form of a Chimera.

You are. Inside the club. You begin to Kave-hole. The drugs don’t work for more than only and in less than 48 hours, just. Your skull begins to rotate your brain, the mucus sack tears sending a thrill spinning out of your iris’, enter the decline of the West; before you, Spengler welcomes you to the Cave, a mixture of coke & pepsi in hand, stood atop a fractal-cabbage. C-Chaos.

Both Rhett & Cave are self-congratulating, self-fulfilling upon the entry of anOther and as such when you understand the ‘cave’ it is already over, you only have to walk through meandering halls of dead-time; the outside of dead-time, isn’t.

Plato begins to weep as he shackles himself to the wall, praying to the shadows. You walk on by, each step algorithmically ticcing in time with the nothingness suffocating you; the Cave loves you, kinda. A group of pagans greet you.

They’ve stopped already, pure deceleration to the point of minus-death.

is a chthonic Rhett function ::: anastrophic futurism is coupled to a reciprocal descent through geotraumatic deep time – Edmund Berger

There’s lies here.

 

“And that’s it. That’s plutonics, or neoplutonism. It’s all there: anorganic memory, plutonic looping of external collisions into interior content, impersonal trauma as drive-mechanism. The descent into the body of the earth corresponds to a regression through geocosmic time.

Trauma is a body.” – Professor Barker, ‘Barker Speaks’

 

A sisyphean labyrinth filled with rusted shopping trolleys and relics of worlds never born; a house-broken homeless man speaks to you – his language evolves, pure tempo instantaneously. A crowd follows you, you turn, they combust, you turn again they reform, different organs slotted into other bodies, a puss-filled heart is its end. You are searching, as even the walls do, you tell them off, they lie, they reset /// GAME OV|ER. The floor made from old VHS tape and CCRU dog-ends. Face begins to wrap around face. Corneas eroding into synthetic perspective; Spinoza asks if you need new ‘specs’ as he lunges his lungs forward to release his cause of death; the hallways fill with optometric lens dust, it mutates into failed pamphlets; most of them blank and wanting to be. You are in the underground of the outside, the cave is not cool. — “Communism is the BOMBunism” someone shouts.

Shut up ma!

Most of the sound is of Toynbee tiles being created and reruns of Thomas Pynchon coughing.

A cosmic campaign between region and non-region, between time and dead. A mise en scène of pure-trauma.

What are you going to say to the ants when they crawl under your skin? It’s their job you know? “Oh hello Mr 🐜” How’s my skin mr 🐜” You’re a fuckin’ dick Mr Ant.”

Nah, you’re not, because they’re gon’ be munchin’ at the end of time; rotten rag-ended time flickering off into the presence of absence, anti-nutritious temporal meals for skin-bugs.

You know what we say of time at the dinner table kids, “pray with me.”:

Her [Its] ass was peppered with wounds, and her[its] buttocks were so prodigiously slack one could have furled the skin around a walking stick; the hole of this splendid ass resembled the crater of a volcano what for width, and for aroma the pit of a privy… she[it] had never once wiped her[its] ass, whence we have proof positive that the shit of her[its] infancy yet clung there.” – 120

And so the ants of the cave eat at the juvenile shitty rag-ends of time.

Welcome to the cave. Don’t leave, please.

What is #Rhetttwitter?

The elusive hashtag #rhetttwitter or sometimes capitalized as #Rhetttwitter has been found amongst many conversations on Twitter within the past few months, often being produced from a group of accounts all of whom share somewhat similar interests. A strange, absurd, techno-Lovecraftian feeling emerges when one journeys down the rabbit-hole of rhett.

Even in its beginnings it seems #rhetttwitter remained unbound within the constraints of the internet, so much so that it even eludes the “Who Said it First” Twitter search engine, with results returning its first usage as sometime in May 2017, when in fact, if one is to spend the time scrolling through its implementation on Twitter, they’ll find this is the oldest remnant of rhett:

A tweet containing what seem to be the 3 primary collaborators of rhett: @liquimountain, @cockydoody and @badguytheory. This original tweet also contains some of the key components of #rhetttwitter, – that is, if such a structure could ever be created – notably: The Work & memes of the scientist Rhett Allain, National Bolshevism and political-memes. Other key features of #rhetttwitter include: The work of philosopher Nick Land (@Outsideness), the work of CCRU, Accelerationism (predominantly U/ACC), 🅱️, Marxism, K-death, tics, Deleuze & Guattari, annihiliation, Capitalism, cybernetics, AI, and more.

 

The question “What is #rhetttwitter?” has been asked before, here are the answers thus far:

/////

The Black hand of futurity.

The DELL delivery team: Deterritorialising, Emergent havoc, Landian,  Looping time.

The Other World.

Really Horny Excitable Theory Thots

NOT a bunch of neofascist, pretentious Deleuzians.

A posse of Landians.

Some computer anarchist thing?

Is actively working to break the Mind/Machine barrier in cooperation Musk who is paying to live on as a meme

A bunch of esoteric accelerationists.

Ideological weightlessness while moving upward.

The third and fourth incarnation of weaponized memes.

Originally a customer service department for United Airlines (went rogue).

Bunch of cool people who believe in unconditional Accelerationism.

Accelerationist transhumanists

NOT a cult

Is ☭ a Duginist ☭ SWP ☭ front

Folks who read esoteric philosophy and make jokes about it.

Is a Duginist pysop.

/////

 

Rhetttwitter can be one and many and all of these things, some at once, or all at once, at none at once and not at all. Meaning has expired and they’re unconditionally accelerating, with the only the possibility of end being complete demise and destruction. All efforts are stupid and yet ironic. If Gilles Deleuze is L/Acc and Nick Land is R/Acc then Rhetttwitter is U/Acc, what’s U/Acc? what’s U/Acc? What is U/Acc? U?ACC

Against all this the unconditional accelerationist celebrates and intensifies the fire of modernity as a whole: both the flows of capital that compress the world ever tighter in a liquid despotism of the machine that is remodelling and resequencing humanity, and the flows of social cybernetics that are overwhelming political institutions, turning despite themselves towards terminal delirium.” – Vincent Garton.

At all turns and dives Rhetttwitter acts rhizomatic and removes itself from any form of terminology or encapsulation; is acts as a form of Roko’s Basilisk, a virus, once one knows of Rhetttwitter they cannot escape, it is terminal. You may not care about rhetttwitter, but it cares about you. Or it doesn’t 

Many members, founders and slaves of #rhetttwitter search and beg for the infamous manuscript Necrophysics, a mythical collaboration between the physicist Rhett Allain and Nick Land.

Read:

/////

http://www.ccru.net/swarm1/1_melt.htm

Fanged Noumena – Nick Land

The Thirst for Annihilation – Nick Land

Anti-Oedipus – Deleuze & Guattari

A Thousand Plateaus – Deleuze & Guattari

Capital – Marx

Inventing the Future – Nick Srnicek

Urbanomic Publishers

CCRU Writings

/////

If you have to ask “What is Rhetttwitter?” you have already been infected. You’re in. Your cans of political Pepsi are now full of tic-ice-cubes, your Ligotti-esque meat-puppet strings are transferred to an self-conscious AI, all photos are filtered red, your image will slowly disintegrate; all of this is already too late of course. Enter into the vast cosmic cloud that has always loomed nearby, the techno-il y a. Any attempt to scrape the sizzled barcode off your arms is pointless, it will only grow larger. You dumb fucking memetic virus; actually, just let it go mate. or not, what?

 

 

 

 

22nd May, 2017.

 

 

 

A Micro-Zeitgeist Post of 22nd May, 2017 – (I do not agree, nor disagree with any/all of these opinions, these were merely those which struck me as important from that dreadful day.)

 

 

Link to first Tweet in thread above, whole thread in text below –

“Need to get some stuff off my chest about this attack, so bear with me.

This one feels…..different. I don’t know why or if it should but it does. Once again, innocent people are horribly maimed and murdered. Once gain, the central theme of this attack: Islamic Hatred.
Once again, a suspect “known” to police but able to freely walk the streets is able to carry out horrifying, brutal slaughter of innocent people. This time, many of them children. Many of them female children. And western feminists will either remain silent, or blame men/patriachy while ignoring the part about Islam. How long will the west fail its people, but especially its women? The Rotherham rape gangs, grooming young native British girls to be used as sex slaves. These muslims were taught that this was acceptable because western women are to be used this way. That they deserve it. That this is all they are good for. But the most heinous part is how, for some reason I can’t begin to comprehend, the govt allowed it. It failed in its primary duty to protect its citizens. It turned the other cheek and ignored every report, every desperate plea, every warning sign…all for the sake of some nebulous concept of diversity, and multiculturalism. Of tolerance, but as one-way street. They allowed uneducated, unskilled third world hordes in to their countries and never even once thought to make these invaders assimilate to their host culture. They took root, festered, and spread like a disease. Like a cancer, infecting and killing the host culture around it. And if anyone dared raise an objection, they brow-beaten, ostracized, and smacked down as “biots”, “racists”, “Islamophobes”. As if fear of Islam could somehow be irrational. Given what the west has been through. What they have experienced. What they have seen with their own eyes…their citizenry is expected to just accept this as part of daily life in the modern world, while the elites live in gated communities with private security. Not only are they expecting to live with it, they’re subtly made to feel guilty for even questioning it. Made to feel as if, to atone for the sins of their fathers of generation upon generation before them, that they DESERVE this.

And I am fucking sick of it. I’m done. I had a very hard tim sleeping last night. Worse than any of these other attacks that have recently led up to this. Maybe it’s the straw that broke the camels back, maybe its the target this time, maybe its everything, but its time to draw a line in the sand. It’s time to say “This is as far as you go. And the repercussions for your misdeeds are going to be beyond anything you could’ve imagined”. Not all muslims are terrorists. We know this. But if we’re being brutally honest, the entire islamic world is not doing enough to addres this within their own ranks. The “moderates” are simply not pulling their weight if they want to be a part of the modern world. So the “peaceful” uslims need to either get with the program, or go back to where their people come from. Because the honest truth is Islam, in its current form, is incompatible with Western Civilization. It, by and large, brings nothing of value to the table. It simply is not worth the risk to western society to allow them to coexist if they will not stand up to the radicals in their ranks. And the grovelling, simpering leftists will try to say “but…the crusades” or “but…bigotry causes this.” Unacceptable and incorrect. And to be honest, the western leftist enablers…the collaborators…who have alloed this to happen time and time and time again all while never holding Muslims to account and blaming western civilization for being the reason this happens. I absolutely, 100% mean this when I say it – you are traitors of the worst kind that history has ever seen. Your treason will not be forgotten, and at whatever the result of this is, you WILL be held accountable for it.

Until then, where do we start? It’s actually very simple:

No more unskilled, uneducated immigrants allowed entry. You have to prove your worth to be granted entrance to the west. Especially single, military aged (15-40 years old) men. Deny all entrance to that specific demographic unless they can prove they would be an invaluable contribution to society. Next, Muslims no longer receive special protection and get treated like everyone else. Held to the same standards. This means in the UK, radical islamic preaching is hate speech and you jail people for it just as easily as you would jail the 60 year old Briton for a “mean” tweet. “Islamophobia” is no longer a thing. Not an excuse to shield their bigotry. Islam will adapt to western rules, western ideals, or it will be sent back to muslim lands. One of the most effective measures that the entire continent of Europe could take would be to deny welfare/social benefits to all non-citizens. This would quickly stem the tide of econmoic migrants that bring nothing of value to European countries and leech off taxpaying Europeans. Next, all war refugees are only granted temporary asylum and will have to move back eventually if they can’t prove they would be an invaluable contribution to the western world. No more tolerance of the regressive triats of Islam. female genital mutilation, Sharia, full-veiled niqab/hijab, etc – all must be publicly denounced upon entry and violation of any will result in immediate deportation without appeal. If Islam wants to cohabitate with the west, it will bend the knee to Western Culture, or it will not be admitted. Any leftists who fight against this should be exiled as well. Our very culture is at stake here. We are under attack. we are at war. It’s time to take the gloves off and fight back /end.” – Wrongthink Warlord


” Here’s why I think the term “Islamophobia is justified – Many people who hate/fear Muslims can’t decide if it’s because they’re terrorists, rapists, freedom-haters, or pedophiles. The hysteria and catastrophizing, plus the shifting justifications (fear of terrorism vs. fear of pedophilia), suggest irrational fear. The fact that the horror and outrage is global (it’s directed as “Muslims” or “Islam”) while the details shift (terrorism vs. rape) reminds me of the visceral negative reactions people have to taboos like incest and cannibalism. We just hate and fear these things and are willing to shift justfication for those feelings the instant one is removed. None of this has any bearing whatsoever on whether Islam’s doctrines are ethical or sound. If the term “Islamophobia” is genuinely used to silence critixism of Islam (I’m a little skeptical but I’m sure it sometimes happens) then I agree that’s bad. But it’s clear to me that much of the prejudice against Muslims and Islam is more like an animal instinct that a rational critique. When you’re going on about “hordes”, “swarms” of rapist pedophile terrorist arsonist abusers, I get the impression that your objections are not based on a close reading of the Quran but something more primitive and raw. A phobia.” – ContraPoints


 

 


“friend talking about ISIS beheadin univ profs in Philippines: “will this become civil war there?”

me: “this is World War III”

WWIII began on 9/11/2001

It will probably take another 30-70 years to end.

The three conbatants are: US, PRC, Islam.

I expect at LEAST two of those combatants to be destroyed or fundamnetally restructured by the war.

So far the roles match up w WWII

Islam – Nazi Germany

US – Soviet Union

PRC – US

PRC is wisely sitting out the war. Let their two enemies soften each other us.

Just as US has an ocean to keep it safe from Hitler.

PRC has an iron fist in an also-iron glove, which can (mostly) keep it safe from domestic Islam.

US is fighting like Stalin – blinded by ideology we fight like idiots.

Him: purge officers!

Us: don’t bomb fuel tricks bc environment!

Like the Soviets, we are suffering massive (avoidable) losses becuase of out stupidity.

Stalin lost territory and lives.

So do we.

Europe is playing the role of France.

It’s rolling over, whimpering “don’t hurt me”, and giving up its J̶e̶w̶s̶ young girls.

I expect that WWIII will end like WWII did:

USA (now PRC): winning, controlling world.

USSR (now USA): #2 winner, totalitarian, terrible.

Islam: bombed into rubble, occupied, turned into PRC vassal state.

Result will be not dissimilar to the map from the Draka series.

US will control Western Hemisphere. PRC gets Africa, ME, Asia.” – ClarkHat


There’s only on way Britain should respond to attacks such as Manchester. That is by carrying on exactly as before. – The Independent


Islamic State: “Approximately 100 Crusaders Killed and Wounded by Explosive Devices Detonated in Manchester” – Jihadwatch

Britain 27 Sha’ban 1438

With Allah’s grace and support, a soldier of the Khilafah managed to place explosive devices in the midst of the gatherings of the Crusaders in the British city of Manchester, in revenge for Allah’s religion, in an endeavor to terrorize the mushrikin [those who worship others besides Allah], and in response to their transgressions against the lands of the Muslims. The explosive devices were detonated in the shameless concert arena, resulting in 30 Crusaders being killed and 70 others being wounded. And what comes next will be more severe on the worshipers of the Cross and their allies, by Allah’s permission. And all praiseis [sic] due to Allah, Lord of the creation.

“Crusaders.” Most of the people at that Ariana Grande concert probably had no idea what a Crusader was. Those who did were sure that they were racist bigots who carried out acts of imperialist aggression against peaceful Muslims. “Crusaders.” This is not a war between jihadis and Crusaders. This is a war between jihadis and ignorant, complacent sitting ducks who have been willfully and criminally misled by the political and media elites


Reddit’s ‘live feed’ of links as the vent went down – here.


Muslim community worker warned officers about Manchester bomber five years ago – The Metro


 

I’m going to leave it there, I’m trying to remain unbias here, though I imagine it may come across as leaning towards one side, though I believe much of what I’ve linked can be viewed from either perspective. As for how I personally feel, well, simply exhausted and depersonalized. Whether or not one feels either the ‘left’ or ‘right’ answers to the problem will work, the fact remains that some innocent people were killed, as an act of terrorism…in the year 2017, and day in day out, even though not physically, these attacks seem and feel to get closer to closer to something which I hold dear, and that, I cannot entirely describe. The end of something and the beginning of a sludge. It feels as if innovation has no home anymore, the means to gain are only to steal and destroy, deconstruction holds itself very dear to everything, all begins to depersonalize as enjoyment and youth itself is attacked, one often feels guilty for smirking. I’m getting sickly-sentimental, but, it truly is a matter of fatigue, one could head to any reliable news source on any given day and find an ‘attack’ from sombody towards an-Other, people killing others as they know it’s right. Progression itself has become a toxic force for its direct opposite.

Postmodernism: A catch-22

DRAGGED FROM THE ARCHIVES SCREAMING 4:

Postmodernism: A Catch-22
The Ambiguity of a Movement’s Existence.

“There still exists among ourselves an activity which on the technical plane gives us quite a good understanding of what a science we prefer to call ‘prior’ rather than ‘primitive’, could have been on the plane of speculation. This is what is commonly called ‘bricolage’ in French. In its old sense the verb ‘bricoler’ applied to ball games and billiards, to hunting, shooting and riding. It was however always used with reference to some extraneous movement: a ball rebounding, a dog straying or a horse swerving from its direct course to avoid an obstacle. And in our own time the ‘bricoleur’ is still someone who works with his hands and uses devious means compared to those of a craftsman. The characteristic feature of mythical thought is that it expresses itself by means of a heterogeneous repertoire which, even if extensive, is nevertheless limited. It has to use this repertoire, however, whatever the task in hand because it has nothing else at its disposal.”i (Levi Strauss, C, 1969)

To begin an essay with such a vast quote is quite a strident move, however, to begin an essay with a self-reference to one’s attitude towards what is being read is perhaps, excessively postmodern. The first quote by Claude Levi-Strauss in reference to bricolage, using what one has at their disposal to create, this quote not only reflects why postmodernism cannot be, but it also reflects the efforts of this text in terms of its own postmodern efforts.

“Hell hath no fury like a coolly received postmodernist.”1 (Foster Wallace, D, 1989)

The mundane, the everyday and the quietly trendy, a few words one could throw into the realm of describing the postmodern, at least within the arts. Ever since modernism drew its last supposedly smoke free breaths in the late 80’s, the contemporary art and literary scenes have become gratuitously ambiguous. Art and writing have become quiet and grey, where the two worlds used to throw punches, there remains a soggy-eyed puppy willingly accepting his fate of self-congratulatory beatings.

“The Postmodernists’ tyranny wears people down by boredom and semi-literate prose.”2(Hitchens, C, s2002)

Now you, that is, the reader, may call me a hypocrite. As I shall take on-board some postmodern style and refer directly to this essay, within this essay (I will add, this newly-found self-awareness is often falsely erudite). The two quotes, the first a quip from the American novelist David Foster Wallace. The second, a concise criticism from the English-born journalist Christopher Hitchens. The irony here taking on itself, so much so that you might even call this essay postmodern. But I believe the two quotes articulate the unnecessary post-modern struggle rather well. Foster Wallace, some would say, was a postmodernist, his magnum-opus Infinite Jest is often cited in Top 10 Post-Modern Novels etc.345. With this knowledge one can create a neat overview of the postmodern artist as work, several levels of self-awareness that amount to sincerity through irony. Hitchens, on the other hand, I would personally state was a romantic militant, preaching Wodehouse over Pynchon, Otto Dix over Jackson Pollock and Johnny Walker Black Label over a chai-latte. The battle between Hitchens and Foster Wallace for me is the battle between pre & postmodernity.

What does it mean to be a postmodernist? It means a lack of totality, deconstruction and directing one’s attention to the crowd in front of the Mona Lisa, rather than at the object (spectacle) itself. Postmodern architecture is the dismissal of the utopia, the acceptance of reality, avant-garde-realists that are disgusted by anything ornamental. In postmodern literature irony is the king, or the pale king. The ability to say something and mean something entirely different. This can be achieved in either as many words as possible (maximalism) or, as few words as possible (minimalism). The inclusion of humor, especially black, dark or gallows humour is favoured. References within references, self-awareness and breaking the fourth wall are all aspects of postmodern literature. In film, key figures such as David Lynch or Spike Jonze dictate the viewer’s concentration through askew sound production, or experimental camera angles. The focus turns to objects, scenes and characters rather than to a narrative of ‘beginning-middle-end’. Finally, we move to the flippant area of postmodern art. Contemporary art has become a little whorish where postmodernity is concerned, borrowing from each and every medium. Using irony and self-awareness, inclusion of the audience as the art, de-construction, black humour, lack of narrative and the questioning of everything-that-ever-was-ever. I present these characteristics to you neither as a good, nor bad light, they simply are. I for one believe the ‘postmodernists’ have created some respectable and interesting works, which constantly push boundaries and ideas to their utmost limits. From the above one could create a good idea of what postmodernism is. But what it is, is a lot of things, there’s no manifesto, nor is there any general consensus of what post-modernism can or cannot be. This is where my argument lies, in whether or not postmodernism actually ever was. And if it…was, is it dead?

So where did all this conjecture, ambiguity and beating-around-the-bush come from? Postmodernism’s roots are firmly attached to the act of rebellion. Rebellion against archaic and dated ideals, postmodernists attempted to free themselves from the shackles of those who believed in totality and utopia, e.g. the modernists. There is however no doubt that postmodernism was born in the west, born from the ashes of failed ideologies and movement’s. Ideologies that were finally starting to show cracks after years of ‘booms’ and ‘rushes’, especially capitalism, which, to their dismay, Modernists will never be able to shrug off. The ideology that found its way alongside modernism was 20th century western capitalism, and what came with it was an unquestioned masculinity and arrogance, never before were things looking in to, only looked at. Things were only constructed and created, never de-constructed, not even psychologically. For at least 50 years, the only time one could see was that of the future, we never looked back, not until we absolutely had to. Until, finally, democracy stood, at least in part, true to itself, allowing us to, or so we think, genuinely question the foundations of what is. Through this examination, we found that we are living within regime whose birth parents are capitalism and totalitarianism, but as all children do, the regime went on its own for a while, then eventually, also as all children do, became a physically different reproduction of its parents. For artists, creatives and intellectuals this became a dilemma. For to create works as they were previously, masculine, with a clear accepted narrative and buying into the idea of the grandeur-gesture, would be to buy back into modernism, which if one is to look around oneself, one can see has failed. However, to create works pre-modernism, would only be to either fuel a new form of modernism, or to simply buy into another failed ideology.

So, postmodernism is ideological, artistic and intellectual purgatory, where one cannot create without questioning the what, why, where and when of why they are creating. Leading to a mass of complicated, arrogantly erudite, rhetorically correct information, whose roots could neither live in the desert where no trees can grow, nor could they live next to trees without themselves becoming one. This, however isn’t the only reason post-modernism, as a whole, is a catch-22 (A situation in which a desired outcome or solution is impossible to attain because of a set of inherently illogical rules or conditions.). In this case the rules which are stopping postmodernism from coming into its own, are those abided by modernists. Narrative, structure, illusion of a reality that isn’t, escapism without reference to the escape, totality, the ‘epic’, ordered structure, chronology and ideology all have to be voided for postmodernism to be pure. However, it cannot be pure, because pure is an idea set forth in modernity, in relation to utopia’s and perfection, which to the postmodernists do not exist.

I am going to argue that postmodernism cannot exist. Before I argue this, I have to clarify my stance on modernism. I understand where modernism derives from, that it is not an enemy of post-modernism, nor is it a friend; it is something that did not want to be aligned with, alongside something for it to react against. Though, arguably, to react against something is to include that thing as a ‘born-from’, e.g. without modernism post-modernism wouldn’t be. In arguing that post-modernism does not exist, I am not arguing that modernism is the only other alternative. I shall, join my ‘post-modernist’ friends in being self-ware just one second, I am from a capitalist [so-called]democracy. A regime in which I am comfortable and extremely content with the freedoms and safety that I have. I have yet to decide personally whether or not I would, or would not change it. Many would argue that capitalism has given me a false comfort of economy over emotion, this I would in part agree with. Capitalism, where art is concerned at least, has the arrogance of a casino’s architecture, its efforts go towards convincing you there is no other way, and there is no outside….”So why not just stay, have a few games and enjoy yourself?” it’s all rather hucksterish.

My argument against postmodernism is postmodernism as it is. Postmodernists cannot have a totality, a system, a hierarchy, a structure. A narrative, a common voice which explains the over & underlying efforts of the group. This absence of totality leaves only one thing to hold together post-modernism, the name…post-modernism. What does this name mean exactly? Post, as in, post-game, post-McCarthy or post-impressionism. Post as-in after. After the game, after the McCarthy era or after impressionism. Postmodernism, is what came after modernism. Scepticism & reluctance to join an actual ‘ism’ or movement, due to the sudden realisation of repetitive failures. And so, art came into its own again. But since within a capitalist system everything needs to be, or to have a name, or structured or engineered or categorized, postmodernism became the name of a movement that never intended to be. The problem with the movement’s name is its vagueness, postmodernism is literally everything that’s come after modernism that hasn’t assigned itself another current movement (yellowism, meta-modernism etc.) It’s inescapable as it’s a period in time that the artist finds themselves within. So when someone asks you “What’s postmodernism?” reply, “You mean, after-modernism, or after modernism.”

Postmodernism is a movement, or non-movement to have sympathy for. It’s a movement that’s been left out in the rain and instead of plucking the courage to knock on a door, simply makes art about feeling sorry for itself. But who can blame it? It’s stuck between not being able to make concise work that buys into a specfic failed framework, yet still wants to make a point. And so, has to make the viewer aware of all of this, whilst simultaneously creating something that holds attention. The problem being, most post-modern art falls flat by this point. Either there’s a certain skill & talent involved which coincides with modernism’s grandeur statements. Or, all is conceptual and to be second-guessed, irony over flavour. Not being able to Create, with a capital C because to do that would mean to ‘sell-out’ to the system that created the whole notion of ‘selling-out’. Yet, to create to simply let people know you are creating is to whisper the words “I am whispering.”

Postmodernism is caught between ideology and non-existence.

And so you see for postmodernism to exist it has to use, borrow and take from its utopian predecessor Modernism. For this essay to work is has to borrow from the thing it is attempting to question and disprove, much like postmodernism cannot be without its semantic latter Modernism. An essay arguing postmodernism’s ambiguity will/was/is its downfall, or evidence of its absence, cannot work without didactic, ironic usage of postmodernism’s own devices. A postmodern bricolage.

Pleasantville: Knocked from Stasis

The residents of the town Pleasantville are within a TV show called Pleasantville, which our two protagonists, David and Jennifer, find themselves thrown into. A town & TV show which is of 50’s attitudes, whereas our protags are from the 2000s (it seems.)

Thus the town acts as a place of temporal-stasis, a pure-linearity, a linearity which is temporal and spatial, as its main street curves in a loop onto itself. Only that which has been written of the show can happen: A basketball will always go through the hoop, things are done in order, etc. etc. Yet once our two protags are thrown into the town, they act as malicious agents, though not on purpose, anything they alter brings consequences, a quasi-chaos theory within a smaller universe (the town of Pleasantville).

The subtle changes to the Universe remove the ‘written’ characters from their existential script, the one in which they meaning. Once the characters, acting as extras to the universe, NPCs if you will, realise they can do things outside of the written order, their world begins to deconstruct in both negative and positive ways. The sexually repressive attitudes of the 50’s: handholding, kissing at ‘Lover’s Lake’ etc. are cast aside for full-blown MTV-style lovin’, in fact this sparks a conersation in which Jennifer, who’s in her early 20’s, has to explain what sex is to her 50’s mother, the style begins to evolve into a Greaser care-free style, and that which becomes altered in the ‘meant-to-be-black-and-white world’ begins to appear in colour. Yet, certain characters who realise that they can act off script begin to question the ‘point’ of their existence, for if the chef at the diner can put the lettuce on the burgers before the cheese then his entire world is altered, he begins to question. The questioning acts in certain ways in accordance with Artificially Intelligent learning, exponential growth of knowledge: The chef realises he can place lettuce before cheese, and quickly learns he could go just not make a burger at all, or even not go to work. Thus the protagonists act as agents within a linearity, both wielding the possibility to knock existent-zombies from their unconscious statis.

Chef: What’s the point bud?

David: You make hamburgers, that is the point.

Chef: It’s always the same…

David: Look, you can’t always like what you do, sometimes you just gotta do it because it’s your job, and even if you don’t like it you just gotta do it anyway.

Chef: Why?

David:…I think that you should try not to think about that anymore.

(Note: Some filler from the conversation is cut here.)

Anything authentic, which in this case is that which is not-of-this-world begins to take on actual colour, as opposed to the black-and-white 50’s TV aesthetic. These acts of complete authenticy eventually begin to, in small ways, destroy the world, causing a tree to self-combust into flame: flame, which, as something not used within the actual TV program should not…be. Leaving the firefighters in awe of flame and actually using their equipment for its use for once, in Heideggerian terms this act is for the firefighters to take that which is present-at-hand and utilize it, transform it, into the ready-to-hand. This acts leads the in-Pleasantville characters to question the ‘outside’ of Pleasantville. The books which were previously blank, begin to become filled in via the protags memory of them, thus the characters begin to read that which they never should have, they begin to shed their black and white shells and become conscious of the metaphysical colour. Many of them become, especially the older generation of extreme 50’s conservative values, become self-conscious of the colour; self-conscious of their enjoyment of the culturally transgressive, and as such, paint themselves back to black and white, to cover their new found ‘cultural-outside’.

One scene in particular, though a little romantic, is incredible in terms of a metaphor for political and cultural escape. The chef is given a book on Art to flick through, as he enjoys painting, the process of him viewing beautiful works of Art is literally euphoric. Yet, he still cannot see ‘colours’.

Chef: “Where am I gonna see colours like that. Must be awful lucky to see colours like that, I bet they don’t know how lucky they are.”

An erudite comment on existentialism and the perspective of the artist.

Among other things, the film has a reasonably transparent criticism of the patriachy, in which William H Macy’s archtypal father character, continues to ask where his dinner is when he arrives home from work. It’s not on the table, as his wife is out expressing herself, enjoying her own life outside of the linear. He explains this to his group of pals:

There was no dinner.”

“*GASPS*”

“If George here doesn’t get his dinner, anyone of us could be next.”

A questioning of values begins from the older conservative townsfolk. They believe it will just “Go away.”, yet of course those who’ve experience the colour do not want it to go away, there begins a questioning, largely from the women at first, starting with George’s wife, who realises she can do what she wants.

And so begins the films comment of black segregation in America in the 50’s. People begin to display ‘No Coloureds’ signs and talk of seperating the pleasant (black and white) from the unpleasant (coloureds), the comment itself is a little weak. And so begins violence towards ‘coloureds’, violence, which up until now has not been part of their world, they are as of yet, to see blood.

The film roughly follows the linear history of black segregation politics in American, finishing in David and Chef painting a large mural on the side of the Police Office, showing the rise of the colour and the change.

It is a film of political, cultural and existential apathy. Directing its artistic sensibilities towards the absurd nature of those who find themselves in multiple forms of stasis, towards those who are stuck.