META-NOMAD

On Left and Right Accelerationism

Where one begins with Acceleration or Accelerationism (or Capitalismism) in the scholarly philosophical sense can not be from any centralized point; this rhizomatic point-of-origin is quite in-keeping with Accelerationist theory. One could begin from Marx’s Fragment on Machines, The Accelerationist Reader, Hyperstition, Nick Land’s Oeuvre, Deleuzeguattarian philosophy, late Nietzsche, CCRU or even niche Twitter subgroups (search-terms: u/acc, l/acc, r/acc, z/acc, #rhetttwitter & #cavetwitter) So where shall I begin, from the list aboves glaring lacuna…

I shall begin with a the MAP. Unfortunately, this MAP isn’t full of detailed schematics, measurements or routes, no. This MAP is in fact a manifesto, The Manifesto for an Accelerationist Politics (MAP) If it were a map I’d argue that it’d be so dated in its approach to cartography that we’d be dealing with but a crayon drawing of robo-Marx pointing which direction to go in. So, why begin here as opposed to the other Acceleration labyrinth (Acc-Lab) entry points? The MAP is one of the few entry locations of the Acc-Lab that actually has a defined position which is relative to any agreement; thus far, the MAP Acc-Lab doorway is the only agreed upon entry-point which leads to any constructive discussion as to acceleration. Why is this? To the meat!

As I stated MAP declares a position, which is of/on the left. Their proposition in short is to accelerate technology as a means to emancipate the worker from the shackles of capitalism, the acceleration of technology as a utopian-accelerative gesture.

‘Work for work’s sake is a perversity and a constraint imposed upon humanity by capitalism’s ideology of the work ethic. What accelerationism seeks is to allow human potential to escape from the trap set for it by contemporary capitalism.’ – #Accelerationism: Remembering the Future

It is quite transparently a ‘Marxism for the 21st century’ (Isaac Camacho) and so one may wonder why anyone would take seriously such a proposition, the idea that post/after/beyond/through capitalism lies this Marxist utopia is deluded, capitalism has already subsumed Marxism and unless you wish to make the case that it still exists but as mere internal-cyst upon capitalism’ innards waiting for its day or rupture, then your argument comes to a halt rather sharply. Postcapitalism, if such a nauseating political reality could come into existence, would exist much akin to postmodernism, yearning to be free of its suffix-master, yet perpetually attached via an economic umbilical cord for stability.

Yet this idea of ‘postcapitalism’ allows us to view that which Acceleration is truly indebted to: time. Postcapitalism could only come into existence via the ability of future-construction, via the ability to construct the future: ‘24. The future needs to be constructed.’ – MAP.  

‘The notion that the future is less ontologically settled than the past is less transcendentally unsustainable position, it’s a metaphysics of time in a strict critical sense and it’s convenient for political orientation but it’s a philosophically unsustainable commitment.’ – Nick Land

This idea of ‘construction’ is ontologically and temporally muddled, albeit wrong. MAP’s notion of construction implies both a retainment of agency (not surprising from a Marxist perspective), yet it also implies that history presents a choice, and that history is on a divergent wave as opposed to a convergent wave. The ripples move in reverse, back towards the ‘event’, the singularity; capitalism drags and draws the ‘past’ and the ‘now’ from its place in the future. A temporal lasso cuts through common notions of chronic-time and acts out its transcendent selection process. Acceleration is the struggle to keep up with the demands of the future.

If one is in doubt of this strange, outside, diagonal temporal process they may only look upon the influx of subcultures and movements indebted to a non-linear, anti-chronic or atypical theorizations of times: Cyberpunk, Cybergoth, Neoreaction, Archifuture, Retro-progressivism etc. Imminent examples of disorder within the supposedly (currently) ordered security system; the prediction market was reliant on an incorrect form of time and as such…we got a lot wrong. If one returns to the idea of time as a convergent wave, they find that of course prediction markets would be wrong, their predictions were blind darts thrown against the pull of the future.

Back to our entry-point. Why did we enter at L/Acc? Because (as is often the case) it is the left who imply, if not create the first point of reference upon the spectrum. So with an entry at L/Left we now (apparently) have a political left, a directional left, and a positional left, from the trajectory of the MAP one can now – with rough certainty – say their hand is to the Left wall of the Acc-Lab. So with the existence of a Left comes the implication and almost forced (unwarranted) creation of a right. For you cannot have left without the existence of a right, wherever it may lay, and whatever it may be. R/Acc is an inevitable semiotic effect from the coinage of L/Acc.

Can you hear that clicking, hissing and screeching in the distance? It’s the noise of a hundred shitposters frothing at the mouth at the prospect of R/Acc articulation.

R/Acc, that grand phantasm of accelerationist thought. It is easiest to begin from comparison. In the traditional sense the political spectrum has on its left Liberalism and Communism, and on its right Conservatism and Fascism. So where L/Acc see a constructed future once again pertaining to Marxist thought, R/Acc sees (amongst a few perceptions – Wait your turn!) the possibility of acceleration only existing with a reversion to some form of hierarchical structure; this is where we see the convergence of Neoreaction and R/Acc, both taking the blackpill in acceptance of deterritorialization as capitalism – ‘it sees capital’s oppressive reconfiguration of the social space as the inevitable price techno-industrial development.’ – So, Acc

More recently both ends of the spectrum have altered in mirrored ways (as they would). We have seen the left become increasingly more egalitarian, more inclusive and more tolerant, to the point of ignorance, frustration and delusion. What the Left wishes to tuck neatly under the rug and act as if it will simply disappear once/if technological emancipation is achieved, the right wishes to bring to the fore and accept as a means to ‘prove’ and foster the idea that either we need a reversion, or more recently ‘It’s too fucking late!’

R/Acc: An increasing proportion of the industrial surplus is being absorbed by the task of masking bio-social deterioration.

Z/Acc: Over 100% soon.

U/Acc: Oh c’mon.

L/Acc: Look, a squirrel! – Nick Land (Outsideness)

The discrepancies of an R/Acc definition come about precisely because in its origination it was anti-capitalism. To paraphrase Moldbug ‘Just because you’re no longer a red, doesn’t mean you have to become a blue.’. R/Acc were anti-capitalist, but they weren’t/aren’t those anti-capitalists, they can’t be, otherwise the spectrum just shot up its own arse. R/Acc’s form of anti-capitalism begins from the idea that (for R/Acc) capitalism and acceleration are synonymous, and thus, they are not anti-capitalism in the strict, empirical, political sense, no. They are anti-capitalism in the sense of understanding that capitalism’s ‘industrial surplus is being absorbed by the task of masking bio-social deterioration’ and as such this isn’t a convergent wave leading anywhere pleasant. But then again, who ever said the singularity was going to be pleasant?

If one is to refer to the root of Deleuze and Guattari’s now semi-famous ‘accelerationist passage’ one can find articulation. The root of the accelerationist ritual ‘Accelerate the process!’ (Anti-Oedipus) is of course to be found is the latter fragmented jottings of Nietzsche’s nachlass The Will to Power: ‘The levelling of the European man is the great process which cannot be obstructed; it should even be accelerated.’ What does this quote reveal to us of both L/Acc and R/Acc? It reveals priorities: L/Acc dumbfoundedly wishes to control the ritual process, whereas R/Acc are primarily focused on what the levelling does to European man. Or: It’s all well and good ‘levelling European man’ but if that process results in a dysgenic, IQ shredding, weak, slave-like mess then perhaps it’s best to question the method. (I would add here for those interested that Neoreaction focuses more on European man that levelling or its effects.)

R/Acc is L/Acc’s compensatory reterritorialized element, yet unlike the L/Acc R/Acc has not chained itself to archaic theory set in chronic time, and as such acts as a reterritorialization acting and moving in relation to L/Accs consistent compiling of ignorance. This would be my personal argument against the idea that R/Acc needs or has a consistent political position, R/Acc’s inherent understanding of agency within unhinged time allows them to acquire the blackpill-visors and metaphorically witness capital’s convergent lasso come forth. With L/Acc searching for the – supposed – true agent of acceleration exterior to capitalism, which in the view of R/Acc is capitalism itself. Thus the spectrum upon which both L and R/Acc coexist is one of ontology, wherein one side (L/Acc) promote an ontologically objective structure of time, with humanities agency at the wheel, and the other end (R/Acc) accepting the ontology of the future as a constant. R/Acc accept that capital is critique.

Thus the circuit diagram of both L/Acc and R/Acc remain the same, their ontology however, is entirely different. The circuit diagram itself is Acceleration pure.

 

 

 

 

 

 

R/Acc

Hyperstitional Brand Entities

HYPERSTITIONAL BRAND ENTITIES: WENDY’S IS NOT YOUR FRIEND.

 

“…the official Wendy’s Twitter account — an unexpected beacon of light in 2017 — has shown us that brands have the potential to do so much more.” – Mashable

Prior to the dawn of dark-cybernetic entities hell-bent on enslaving the human race, we are witnessing the rise of brands as entities. Abstract consumerist veils taking on personalities to shadow their inner hunger for capital. Twitter accounts controlled by workers, click-farmers and cyber-proles are becoming characters in an economic play, a production of which they have immediate control. The Wendy’s Twitter is not a beacon of light, in fact it’s the furthest from light, it is a dark accelerative force towards ‘brand as reality’.

Brands having personalities, or human characteristics is hardly a new idea: McDmconalds with it’s golden arches and – now somewhat stained – Ronald McDonald, Burger King with The King and it’s over-the-top naming devices and KFC with the Colonel. This however does continue into regular, non-sentient characteristics, such as ‘smoothness’ for body products, or ‘refreshing’ for beer etc. yet, until around 1-2 years ago, no brand had really come alive. The advent of ‘meme marketing’ will act as a potent catalyst in the accelerative process of brand hyperstition.

“hyperstitions act as catalysts, engendering further (and faster) change and subversion. Describing the effect of very real cultural anxieties about the future, hyperstitions refer to exponentially accelerating social transformations. 

Hype actually makes things happen and uses belief as a positive power. Just because it’s not ‘real’ now, doesn’t mean it won’t be real at some point in the future. And once it’s real, in a sense, it’s always been” – Hyperstition

Wendy’s Twitter ‘sass’ and ‘personality’ acted as a sharp ‘relevance’ kick for other consumer brands, it put forth the question of their position in the current economy, how are they going to act…these other personalities? For them to retaliate is to accept their existence, speak and reply, or die.

For one thing, taking on board the idea of using memes and contemporary net-culture as a means of promoting your business/brand is a risky move, there has been numerous cases where brands have attempted to utilize a meme for brand advancement, only to be laughed, retweeted and quoted out of the room by a gaggle of millennials, ready and willing at a moments notice to ridicule an intrusion into their culture; a culture which by all accounts is excessively fast paced and fragile, a repeated image can last from hours to years, a saying or piece of slang used effectively could boost sales or merely get a snigger.

But what of this decision for other brands? Brands which had existed for years as ‘established’ professionals of the economy. The question put forth was whether or not big-business wanted to descend to the level of its consumer? Would it be wise for them to mingle into the crowd they advertised to and for. There seemed to be the act of stepping down from a pedestal. Yet this is entirely untrue. In their decision to reply the brands took up the trident of temporal awakening and bent it to their will, instead of death via cultural stasis within an ever accelerating structure, the entities decided to animate and take their place at the Twitter table.

Making the decision to reply is an irreversible step, the process has begun; classic ‘2-dimensional characters’ shall be no more, they offer nothing but an immovable script (stuck at some point in the 80’s) awakened brand-entities offer a consumerist friendship, a level of trust. Instead of organising a McDonald’s birthday party for ya boy’s 5th bday, why not just DM Ronald. M. at 3am in the midst of a tick-binge; publically call The Colonel a shit-eater after he delivers you a chicken-bucket with a piece missing; riff with Wendy till the early hours because the only semblance of warmth that exists in your life is that of your laptop screen.

“capitalism incarnates hyperstitional dynamics at an unprecedented and unsurpassable level of intensity, turning mundane economic ‘speculation’ into an effective world-historical force” – Nick Land

“illusions – if people believe in them -change the course of history.” – Fernández-Armesto, Civilizations

“What makes Brown’s responses so boss is the fact that they don’t sound robotic…the team creates personalized, thought-provokingly witty responses that sound like they came from your sassy best friend.” – Mashable

That first sentence in itself is terrifying enough, “they don’t sound robotic”, not that the 8 year old pig tailed girl was ever meant to be a robot, no, only that, one is conversing with a Twitter account, something has emerged, something has become real. People will say “Did you see Wendy’s on Twitter last night…damn.” Gone are the days of brand suspicion, the days of understanding that a company isn’t there for you, it’s there for you.


Wendy’s is allowing existence of other brands: Either come alive, or die in a regressive pit of 80’s slogans and non-immediacy. Wendy’s has tapped in to the main artery of the attention economy, immediate feedback from an abstract entity via your phone; thus one could begin to really feel as if it were a friend they were simply texting. The rise of brand-entities, public discussions between The King and Ronald, a bare-knuckle meme fight in a Little Chef carpark, Hardee’s blocks Wendy’s from its feed due to public humiliation, insult after insult, ‘burn’ after ‘burn’ all accumulating in a hyperstitional consumerist brand-entity arising from the past, where it has always been, and as such finds its assimilation into human society that much easier – “Wah you mea’ man, Wendy’s alway been aroun’!”

That’s her over yonder, where she resides, Wendy, queen of the Curve. The 8 year old auburn pig-tailed cyber-behemoth, she’s been around for centuries, a neolithic brand. A faint giggle clicks off the horizon as you pull your phone from your pocket, a dozen discussions amassed in seconds upon seconds on your feed, brands, apps, old friends, dead-brands, software, bots, all discussing the news: RATS HEAD FOUND IN BURGERJOINT the title says, pun after pun, quip after quip, the discussion rotates between brands, a cyber-dopamine addled fight for retweets and likes.

Let me repeat, Wendy is not your friend, Wendy’s Twitter page is not your friend, whether or not what is or is not controlling them is witty, it’s all programmed, whether it comes in an instant or not, it is lacking authenticity in every sense. Dragging itself from economic insecurity via a deconstruction of that which surrounds it; taking hold of cyber-culture and molding it towards a malicious end. An end from which comes the customer’s demise, you’re car will be making fun of you as drive down a state-sponsored highway, the date and time blocked from view…”Where shall we eat tonight hun?”

“I don’t know darling, somewhere that hasn’t publicly called me a cunt would be nice.”