META-NOMAD

Hyperstitional Brand Entities

HYPERSTITIONAL BRAND ENTITIES: WENDY’S IS NOT YOUR FRIEND.

 

“…the official Wendy’s Twitter account — an unexpected beacon of light in 2017 — has shown us that brands have the potential to do so much more.” – Mashable

Prior to the dawn of dark-cybernetic entities hell-bent on enslaving the human race, we are witnessing the rise of brands as entities. Abstract consumerist veils taking on personalities to shadow their inner hunger for capital. Twitter accounts controlled by workers, click-farmers and cyber-proles are becoming characters in an economic play, a production of which they have immediate control. The Wendy’s Twitter is not a beacon of light, in fact it’s the furthest from light, it is a dark accelerative force towards ‘brand as reality’.

Brands having personalities, or human characteristics is hardly a new idea: McDmconalds with it’s golden arches and – now somewhat stained – Ronald McDonald, Burger King with The King and it’s over-the-top naming devices and KFC with the Colonel. This however does continue into regular, non-sentient characteristics, such as ‘smoothness’ for body products, or ‘refreshing’ for beer etc. yet, until around 1-2 years ago, no brand had really come alive. The advent of ‘meme marketing’ will act as a potent catalyst in the accelerative process of brand hyperstition.

“hyperstitions act as catalysts, engendering further (and faster) change and subversion. Describing the effect of very real cultural anxieties about the future, hyperstitions refer to exponentially accelerating social transformations. 

Hype actually makes things happen and uses belief as a positive power. Just because it’s not ‘real’ now, doesn’t mean it won’t be real at some point in the future. And once it’s real, in a sense, it’s always been” – Hyperstition

Wendy’s Twitter ‘sass’ and ‘personality’ acted as a sharp ‘relevance’ kick for other consumer brands, it put forth the question of their position in the current economy, how are they going to act…these other personalities? For them to retaliate is to accept their existence, speak and reply, or die.

For one thing, taking on board the idea of using memes and contemporary net-culture as a means of promoting your business/brand is a risky move, there has been numerous cases where brands have attempted to utilize a meme for brand advancement, only to be laughed, retweeted and quoted out of the room by a gaggle of millennials, ready and willing at a moments notice to ridicule an intrusion into their culture; a culture which by all accounts is excessively fast paced and fragile, a repeated image can last from hours to years, a saying or piece of slang used effectively could boost sales or merely get a snigger.

But what of this decision for other brands? Brands which had existed for years as ‘established’ professionals of the economy. The question put forth was whether or not big-business wanted to descend to the level of its consumer? Would it be wise for them to mingle into the crowd they advertised to and for. There seemed to be the act of stepping down from a pedestal. Yet this is entirely untrue. In their decision to reply the brands took up the trident of temporal awakening and bent it to their will, instead of death via cultural stasis within an ever accelerating structure, the entities decided to animate and take their place at the Twitter table.

Making the decision to reply is an irreversible step, the process has begun; classic ‘2-dimensional characters’ shall be no more, they offer nothing but an immovable script (stuck at some point in the 80’s) awakened brand-entities offer a consumerist friendship, a level of trust. Instead of organising a McDonald’s birthday party for ya boy’s 5th bday, why not just DM Ronald. M. at 3am in the midst of a tick-binge; publically call The Colonel a shit-eater after he delivers you a chicken-bucket with a piece missing; riff with Wendy till the early hours because the only semblance of warmth that exists in your life is that of your laptop screen.

“capitalism incarnates hyperstitional dynamics at an unprecedented and unsurpassable level of intensity, turning mundane economic ‘speculation’ into an effective world-historical force” – Nick Land

“illusions – if people believe in them -change the course of history.” – Fernández-Armesto, Civilizations

“What makes Brown’s responses so boss is the fact that they don’t sound robotic…the team creates personalized, thought-provokingly witty responses that sound like they came from your sassy best friend.” – Mashable

That first sentence in itself is terrifying enough, “they don’t sound robotic”, not that the 8 year old pig tailed girl was ever meant to be a robot, no, only that, one is conversing with a Twitter account, something has emerged, something has become real. People will say “Did you see Wendy’s on Twitter last night…damn.” Gone are the days of brand suspicion, the days of understanding that a company isn’t there for you, it’s there for you.


Wendy’s is allowing existence of other brands: Either come alive, or die in a regressive pit of 80’s slogans and non-immediacy. Wendy’s has tapped in to the main artery of the attention economy, immediate feedback from an abstract entity via your phone; thus one could begin to really feel as if it were a friend they were simply texting. The rise of brand-entities, public discussions between The King and Ronald, a bare-knuckle meme fight in a Little Chef carpark, Hardee’s blocks Wendy’s from its feed due to public humiliation, insult after insult, ‘burn’ after ‘burn’ all accumulating in a hyperstitional consumerist brand-entity arising from the past, where it has always been, and as such finds its assimilation into human society that much easier – “Wah you mea’ man, Wendy’s alway been aroun’!”

That’s her over yonder, where she resides, Wendy, queen of the Curve. The 8 year old auburn pig-tailed cyber-behemoth, she’s been around for centuries, a neolithic brand. A faint giggle clicks off the horizon as you pull your phone from your pocket, a dozen discussions amassed in seconds upon seconds on your feed, brands, apps, old friends, dead-brands, software, bots, all discussing the news: RATS HEAD FOUND IN BURGERJOINT the title says, pun after pun, quip after quip, the discussion rotates between brands, a cyber-dopamine addled fight for retweets and likes.

Let me repeat, Wendy is not your friend, Wendy’s Twitter page is not your friend, whether or not what is or is not controlling them is witty, it’s all programmed, whether it comes in an instant or not, it is lacking authenticity in every sense. Dragging itself from economic insecurity via a deconstruction of that which surrounds it; taking hold of cyber-culture and molding it towards a malicious end. An end from which comes the customer’s demise, you’re car will be making fun of you as drive down a state-sponsored highway, the date and time blocked from view…”Where shall we eat tonight hun?”

“I don’t know darling, somewhere that hasn’t publicly called me a cunt would be nice.”

#Islandtwitter

#Islandtwitter

 

I awake on an Island.

These islands have not always been here.

 

(Photographer Unknown, Found Document, XX//)

a sentence uttered once and then forever by an assemblage of bodies, [the] alive ones, now, perpetually stuck.

One could say they were on the Island, or could say they were/are Island. And as such the ‘the’ of the ‘the Island’ is always replaced, for the ‘Island’ acts as verb, it is a physical brother of the il y a, a teasing malicious awakened presence that grows its opportunity from meaningless suffering.

[The] Island is at once with the trapped and entirely distant from them, one can never fully grow into [the] Island, a physical manifestation of trapped desires, apathetic and lonely desires included in a pure form of stasis. Island is trapped, you see, it is in stasis, within which there are dumb-movements, non-movements, their ends and beginnings are entirely worthless, and as such their journeys are the laughing-stock of the universe, fodder for a bully-God.

(The Echo-Sheds, Oil on Canvas, Malter Wacken, Xx//)

The entire idea of calendars destroyed on your silent impact. Once they begin to tinker away, the existence that once was of days ‘n weeks means nothing; once a structured time is lost it cannot be retrieved, as such, upon arrival – and thus a structured destruction of temporal-structures – one is entirely at whim to light and the absence of as a means to form a ‘time’. The sun merely a synthetic-orb powered by a cosmic news studio; time is powered by the audience’s cheers. (“Ma boy!)

“I might be doomed to lie in bed, eventually recover, and yet remain entirely ignorant of how many days, weeks, or even months had passed. It would be like losing one’s whole grip on time, like having part of one’s life irretrievably lost.” – Tom Neale.

//XX//

Man, who is a land animal, welcomes by instinct a bit of earth in the vast expanse of sea.” – Rachel Carson

Not this bit though, he will always regret welcoming this [non]-bit of land, for as long as he shall exist, which, upon setting foot upon, shall be a long, long, time.

(The Trapper(d), Malter Wacken, X//X)

XXXX//

HISTORY OF THE BIG EAR:

DOcUMENT NOT FOUND

DOCUMENT NOT FOUND

DOCUMENT NOT FOUND

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[The] Island acting as an ulterior form of unconditional accelerationism, with the acceleration mutating into forms of temporal-narcissism, thus creating only a bastard form of progression; in to itself it finds no new horizons, only illusions of difference. The only acceleration is a repetition of the same which is attempting a direction towards a difference.

There’s nothing you can do here; you cannot turn left not right, and there’s nothing you can do about that fact. You are here, that’s about it, the rest, is most definitely NOT up to you.

But he was utterly alone and so terrified by the prospect of a lifetime of solitude that to preserve his sanity he had to shut his mind to reality, had to pretend there was some hope. – James Poling

 “I was a better Christian while in solitude that I ever was before or, I am afraid, ever was again” – James Poling

XX<>X

MONDAY:

 

Time-lost immediately, I know not when I fell asleep, or where; it’s grey now.

 

My bare feet come into contact with the grass, I can touch it, but I cannot feel it. Though I sense it’s touching me back. Entirely disjointed and depersonalized nothing I sense I can actually contact.

 

The beaches breach rabbit-heads from the sand, sometimes you can witness their bodies hop around in the flux-forest.

 

At all times one senses something making an attempt to seep in; the breeze carries the real, it brushes against your limbs and tingles the hairs, each goose-bump acting a micro-glitch between a nostalgic dream and the hell that is [this] Island.

 

The daily eviction happens, it’s pure-tradition and carries no weight, the walkers evict men at random, casting them into [the] Eternal Sea, they always return within the next few days, something of them lost.

 

There are these storms…that aren’t exactly…there.

 

The pier curls at the end, wood splitting, with the splinters halting immediately in the sky, frozen slices of grain, meaningless material existing for the sake of it.

 

My only memory is of laying on a bed(?), watching the night draw in, encapsulated, suffocated, asphyxiated by the feeling of non-existence; empirically focused on the pure-negation of Being, this is my only memory. — It seems the other Islanders all have something of the same.

 

Those who’ve been here a short-time – not that they know – walk miles to The Big Ear, it listens, absorbs, but never returns.

//<>//

The walkers consist of a piece of stretched raw cow-skin, with assorted hair used as sewing thread, lacing tightly between the pushed skins.

(ISLAND WALKER, XXXvxx//)

/////<>xX

A continual drone of ancient indecipherable languages is found in the winds, and howls in the breezes, peace, never.

I seem to enter into the wild pastime of the cliff, and to become a companion of the cormorants of the crows. – J. M. Synge

“Throw the baskets of soil circuit-board into the [endless] sea” he said; wonders at the command, at the authority that was thrown from the voice, and so the slaves began to throw pile upon pile of circuit-board fossils into the acidic sea, it began to burp and belch and ask for “oh-so much more tech, pleee-eeease.” it groaned. And they did not sink into the broiled depths, the chip and wire grew into a simulacrum prior to reality, a simulacrum from which reality could grow; from the strewn forgotten synthetic bastard chipsets came an Island bent backwards into and onto and of itself; the breezes glitch in, the palms rendered, the ‘fresh’ smell of the oranges a complex algorithm, the sky came in last, with a large start-up hummmmm the sun’s rays now seem crrough crrzk Real. Reality, done.

“and without a doubt the most agonising thing of all was the manner in which the island seemed so tantalisingly close, yet frustratingly never seemed to come any nearer.” – Tom Neale

What is #Rhetttwitter?

The elusive hashtag #rhetttwitter or sometimes capitalized as #Rhetttwitter has been found amongst many conversations on Twitter within the past few months, often being produced from a group of accounts all of whom share somewhat similar interests. A strange, absurd, techno-Lovecraftian feeling emerges when one journeys down the rabbit-hole of rhett.

Even in its beginnings it seems #rhetttwitter remained unbound within the constraints of the internet, so much so that it even eludes the “Who Said it First” Twitter search engine, with results returning its first usage as sometime in May 2017, when in fact, if one is to spend the time scrolling through its implementation on Twitter, they’ll find this is the oldest remnant of rhett:

A tweet containing what seem to be the 3 primary collaborators of rhett: @liquimountain, @cockydoody and @badguytheory. This original tweet also contains some of the key components of #rhetttwitter, – that is, if such a structure could ever be created – notably: The Work & memes of the scientist Rhett Allain, National Bolshevism and political-memes. Other key features of #rhetttwitter include: The work of philosopher Nick Land (@Outsideness), the work of CCRU, Accelerationism (predominantly U/ACC), 🅱️, Marxism, K-death, tics, Deleuze & Guattari, annihiliation, Capitalism, cybernetics, AI, and more.

 

The question “What is #rhetttwitter?” has been asked before, here are the answers thus far:

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The Black hand of futurity.

The DELL delivery team: Deterritorialising, Emergent havoc, Landian,  Looping time.

The Other World.

Really Horny Excitable Theory Thots

NOT a bunch of neofascist, pretentious Deleuzians.

A posse of Landians.

Some computer anarchist thing?

Is actively working to break the Mind/Machine barrier in cooperation Musk who is paying to live on as a meme

A bunch of esoteric accelerationists.

Ideological weightlessness while moving upward.

The third and fourth incarnation of weaponized memes.

Originally a customer service department for United Airlines (went rogue).

Bunch of cool people who believe in unconditional Accelerationism.

Accelerationist transhumanists

NOT a cult

Is ☭ a Duginist ☭ SWP ☭ front

Folks who read esoteric philosophy and make jokes about it.

Is a Duginist pysop.

/////

 

Rhetttwitter can be one and many and all of these things, some at once, or all at once, at none at once and not at all. Meaning has expired and they’re unconditionally accelerating, with the only the possibility of end being complete demise and destruction. All efforts are stupid and yet ironic. If Gilles Deleuze is L/Acc and Nick Land is R/Acc then Rhetttwitter is U/Acc, what’s U/Acc? what’s U/Acc? What is U/Acc? U?ACC

Against all this the unconditional accelerationist celebrates and intensifies the fire of modernity as a whole: both the flows of capital that compress the world ever tighter in a liquid despotism of the machine that is remodelling and resequencing humanity, and the flows of social cybernetics that are overwhelming political institutions, turning despite themselves towards terminal delirium.” – Vincent Garton.

At all turns and dives Rhetttwitter acts rhizomatic and removes itself from any form of terminology or encapsulation; is acts as a form of Roko’s Basilisk, a virus, once one knows of Rhetttwitter they cannot escape, it is terminal. You may not care about rhetttwitter, but it cares about you. Or it doesn’t 

Many members, founders and slaves of #rhetttwitter search and beg for the infamous manuscript Necrophysics, a mythical collaboration between the physicist Rhett Allain and Nick Land.

Read:

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http://www.ccru.net/swarm1/1_melt.htm

Fanged Noumena – Nick Land

The Thirst for Annihilation – Nick Land

Anti-Oedipus – Deleuze & Guattari

A Thousand Plateaus – Deleuze & Guattari

Capital – Marx

Inventing the Future – Nick Srnicek

Urbanomic Publishers

CCRU Writings

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If you have to ask “What is Rhetttwitter?” you have already been infected. You’re in. Your cans of political Pepsi are now full of tic-ice-cubes, your Ligotti-esque meat-puppet strings are transferred to an self-conscious AI, all photos are filtered red, your image will slowly disintegrate; all of this is already too late of course. Enter into the vast cosmic cloud that has always loomed nearby, the techno-il y a. Any attempt to scrape the sizzled barcode off your arms is pointless, it will only grow larger. You dumb fucking memetic virus; actually, just let it go mate. or not, what?